XD8502 1980s Reel of Computer Graphic Advertisements by Robert Abel & Associates

Maxfli DDH The longest most accurate ball on tour, “A company called TRW”, “Philips L’avance technologique”, ad for whirlpool

Compilation of computer graphic and animated commercials created by Robert Abel and Associates.

“Robert Abel and Associates (RA&A) was an American pioneering production company specializing in television commercials made with computer graphics. Robert Abel’s company, RA&A was especially known for their art direction and won many Clio Awards. Abel and his team created some of the most advanced and impressive computer-animated works of their time, including full ray-traced renders and fluid character animation at a time when such things were largely unknown. A variety of high-profile television advertisements, graphics sequences for motion pictures (including The Andromeda Strain and Tron[1]), and work on laserdisc video games such as Cube Quest, put Abel and his team on the map in the early 1980s.”

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