This 1950 episode of “Fashion Magic” hosted by Ilka Chase and sponsored by Playtex showcases various forms of clothing. It begins with one-size fits all clothing that can be adjusted to individual figure needs. This is followed by a musical interlude with Johnny Andrews playing piano and singing. The final segment of the show feature different suit models for women made by Italian-American designer Vincent Coppola. The episode also regularly features commercials for Playtex’s new girdle models.
0:22 Playtex presents “Ilka Chase in Fashion Magic”, 0:49 Chase speaks to the camera, 1:36 Chase opens a copy of Life Magazine and shows some clothes 2:53 a man sits down near Chase and they speak, 3:55 man shows how to hang up clothes without clothes pins, 5:17 a women presenting a striped top and its features to Chase, 7:40 woman presents an innovative pair of shorts to Chase where one size fits everyone through an adjustable string, 8:28 woman presents a skirt that works along similar principles and puts it onto the model, 9:15 woman presents a dress that works with the same principal, 9:57 the model presents the dress, 10:43 Chase speaks to the camera, 11:08 the man comes back onto stage and speaks to Chase, 12:10 a woman puts on a Playtex girdle and looks slimmer than before, 12:46 advertisement showing the properties of the Playtex “Fab-Lined” Girdle, 13:27 Chase speaks to the camera, 13:49 Johnny Andrews plays piano and sings, 15:00 Chase and Andrews speak, 16:29 Andrews begins singing and playing together with Chase, 17:36 Chase and the man from earlier speaking while he folds paper, 18:12 Vincent Coppola walks on stage and begins speaking with Chase, 21:31 models presenting some of Copolla’s suits as he describes the materials and design features, 24:44 a woman speaking with her daughter, 25:17 daughter shows the mother an ad for Playtex girdles, 25:50 daughter measures the mother’s waist, 26:04 daughter purchases the girdle, 26:21 mother tries it on and looks thinner as she shows it to her husband, 28:12 Chase speaks to the camera and makes concluding remarks, 29:20 Playtex advertisement
Ilka Chase (1905 – 1978) was an American actress, radio host, and novelist. Vincent Coppola (1889-1984) was an Italian-American fashion designer. For more than 25 years, he was a partner in Deitsch, Wersba & Coppola, an apparel firm known for smart, expensive tailoring. Examples of his suits are in the costume collection of the Metropolitan Museum of Art.
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