This 1950s color film produced by Atlas Film Corporation for Sinclair Refining Company shows how Sinclair station owners can increase their profits and how to run a service station. A Sinclair service station owner, Ray, in a black uniform talks to a customer in a car outside Ray Sanders SINCLAIR station. The owner enters the station. Advertisements for Good Year Tubeless Tires are on the walls, along with a box of AC Spark Plugs (0:51). The camera pans to a black-and-white photo of the employee’s daughter and her husband, Walter. The man opens a letter from his daughter, where she explains that Walter wants to come to his station in Clinton to learn how to successfully run it. A 3-T Good Year Tire Sale sign is shown (1:53). Walter’s bill is shown with sales in gasolines, motor oils, lubrication, tire, batteries, and other revenue (2:04). Walter refuels a customer, Marvin Scott, honking his horn outside the station. The man waves a dollar bill out the window and drives away. Walter and Ray stand outside the station and talk about safety. They bring the display rack, which has the Goodyear Tires logo, next to the pump, which has the Sinclair H-C Gasoline logo (4:09). A Coca-Cola logo is visible in the background (4:10). Signs for El Rancho Market (5:00), Giant Food (5:03), and the inside of El Rancho are shown. A cartoon druggist is shown selling cosmetics, toys, magazines, and photo supples (5:16). Walter and Ray go back in the station. A closeup of a Bennett gas pump is shown (6:05). Freddie, a Sinclair employee, cleans a customer in a grey suit’s windshield. The customer walks to the Good Year Tires display rack and touches some tires (7:04). A customer pulls up to the pump with his wife in an Oldsmobile, and Ray tries to convince them to buy new Goodyear tires. The camera zooms in on the “danger zone” tires with worn treads (8:26). The customer orders H-C gasoline, a high-octane fuel. The film cuts to a man jacking up his broken down Oldsmobile with a flat tire on the roadside (11:54). Freddie stops to help and sends a Sinclair service car. Back in the station, Freddie pops the car’s hood and indicates the old battery, spark plugs, and fan belt (13:41) and the Sinclair job ticket. The film ends the flashback with Ray reading another letter from his daughter about Walter’s new service station. A view of Walter Demming’s Sinclair sign is shown (15:15). He installs new Goodyear tires on a customer’s car. Goodyear V 404H fan belts and batteries are shown (16:35). A customer with a brake light out pulls up to the station (17:46). Ray finds a leaky radiator hose on Mr. Scott’s black Oldsmobile (20:20) and sends a company truck for him. The film ends with Mr. Morrison agreeing to have new tires put on his car. Walter winks from the station.

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