XD46934 1960s IRELAND TRAVELOGUE FILM “SCHLEY RIDE TO IRELAND” (PART 4/4) GALWAY, LOUGHREA, SLIGO

This 1960s color film (Part 4 of 4) created by Wisconsin filmmaker Norman E. Schley offers a travelogue view of Ireland, with music and SFX sans narration, which was intended to be provided during in-person screenings by the touring filmmaker himself. Irish architectural landmarks, natural features, and cultural activities of Galway, Loughrea, and Sligo are depicted (TRT: 26:49).

Part 1: https://youtu.be/VFreu5DPwLc

Part 2: https://youtu.be/dj6SLyXB0FI

Part 3: https://youtu.be/gTWvJJxWP6A

A man-made waterfall, likely near Galway. An elevated view of a village green. A distant person kicks a ball. The National University of Ireland in Galway. Students smoking and walking around campus (0:08). A stone archway. A double-decker bus marked “Fruitfield” bound for Eyre Square. Regional Hospital Galway. An Esso petrol station. A station wagon is missing its gas tank cap (0:47). Signs for Athenry, Loughrea. A policeman walks past MacDonagh’s Inn. A Spar supermarket (1:19). A map indicates Loughrea. An excavation site viewed from above. The Tynagh Mine, in Killimor, County Galway, Connacht. A sign: “Tynagh Mine, Leading lead/zinc/silver producer in Western Europe.” Reddish earthen walls of the mining site. A red truck. Silos, industrial buildings (1:49). A driver’s POV on a country road, passing through rocky tunnels into lush greenery, mountains, stone walled pathways (2:20). Signs for Limerick, Knappogue Castle. Views of the medieval tower house style castle in the parish of Quin (2:46). Schley is greeted by a family, who offer him a tour. As the camera rolls, a fiddle duo plays, young girls perform a traditional Irish stepdance (3:01). Signs in County Galway with English place names crossed out, leaving only Gaelic behind. An overgrown pathway, a sign: “Warning: The road from this point is unsuitable for cars.” Schley stands atop a rock, smoking a cigar, with a map (5:13). Excavated sediment. A farmer with an Irish donkey hauling bricks of charcoal. Making tea (6:13). A foggy road stretches into the horizon. Scenic vistas. Flowers, rocky roadways. The landing site of the first direct transatlantic flight (7:22). Flowers growing among rocks. A man hoses down stone slabs at “Connemara Marble Products” (8:10). Inside, a man in black wearing a slick hairdo uses a circular saw to cut rocks. Another man cuts sheets of marble. A woman in a dress feels a smooth marble surface. Polishing, grinding. Inlay work (8:47). The finished product: A rack of clover shaped green marble inlaid pendants. Displays of precious stone bracelets, brooches (10:24). Shops. A Claddagh sign. Jewelry. Window-shopping, interviewing a salesperson (10:42). A young couple at a restaurant orders Irish coffees. The proper presentation is demonstrated by a waiter. The couple toast, drink. The man proffers a Claddagh ring (11:12). Racing sports cars, spectators. A dejected diver sits upon a disabled vehicle. Working on engines, tires (13:30). Formula 1 cars approach the starting line. Driving a racetrack w/ SFX. The checkered flag. A driver is congratulated (14:47). A horse show. Riders, spectators. Hurdle jumping (16:16). Lynch Memorial Window (17:31). A sign: “Bundoran.” A hotel pool, ocean waves. St. Columbia’s Church, Drumcliffe. The grave of W.B. Yeats. A sign for Sligo (17:52). Streets of Sligo. Window shopping. Children. “The Sweet Shop” (18:24). Panoramas of lush rural scenery. A sign: “The Zetland.” A priest in a park. Berries (19:17). A gardener at work. Baling hay with a tractor (19:55). Street vendors, produce. A residential suburb. Factories, warehouses (20:38). Sheep run across a road. Coastlines, farms. An Irish pony. A woman on a bicycle (21:43). Schley walks along rocky cliffs. Potato farming. A shepherd clears his flock from a road (23:29). St. Patrick’s Street in Cork. A bagpiper in a pub (25:12). Flight attendants board a jet (25:55). End titles (26:31).

In addition to making travelogue films, Norman Schley was an accountant, insurance salesman, and the proprietor of three camera shops in Waukesha, WI. He founded his vacation film industry “Picturelogue, Inc.” with the creation of “Schley Ride to Florida” in 1943, and continued making vacation films for three decades.

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