Disclaimer: Cigarette smoking KILLS more than 480,000 Americans each year. Cigarette smoking remains the leading cause of preventable disease and death in the United States. It is linked to heart disease, emphysema and cancer.

This TV commercial for Parliament cigarettes “with recessed Hi-Fi filter” dates to the 1960s. Parliaments was (and remains) one of the few brands with a recessed filter, with the tagline being that “only the flavor touches your lips” and that unlike with standard filters “nicotine and tar cannot get on your lips”. The filter system was originally simply an advertising gimmick introduced at a time when most cigarettes did not have filters; later their (mostly theoretical) health benefits were emphasized by the brand in advertising.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com