This 1961 TV commercial for the Studebaker Lark features satisfied customers talking about the car with the tagline, “You have to drive it to believe it.”

The Studebaker Lark is a compact car that was produced by Studebaker from 1959 to 1966. From its introduction in early 1959 until 1962, the Lark was a product of the Studebaker-Packard Corporation. In mid-1962, the company dropped “Packard” from its name and reverted to its pre-1954 name, the Studebaker Corporation.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com