“Sweeten the Day with Candy” is a 1930s silent promotional film about the energy-related benefits of sugar and candy and their relation to other dietary intake needs. In the movie, the “Spirit of Candy” educates a track and field coach about sugar, and the coach then realizes his mistake and calls back a player he originally disqualified from competing due to candy intake. The film was created by the publicity department at the National Confectioners Association, which sponsored a co-operative advertising campaign with the slogan “Sweeten the Day with Candy!” starting in 1928.

(0:09) The dangers of candy listed in title cars, including making people crosseyed and more insane (0:49) The Spirit of Candy comes out of a candy box and she speaks to the coach who is looking at the box about how she’s there to “release him from the kill-joy.” She brings out a book titled “The New Knowledge of Candy,” which says people need sugar for fuel and energy throughout a tedious workday (3:00) Various workers take candy breaks, including a truck driver and a secretary (3:43) Children also need candy since they expend a lot of energy, however, don’t give it to them right before a meal (4:47) The body also needs sustenance such as minerals, proteins, and vitamins for bones and tissues in addition to energy foods. Candy, however, has milk, fruit, nuts, sugar, and other ingredients that can supply these essentials (6:05) Candy has no magic fat-producing qualities, as fat in your body depends on all the other foods you eat as well (7:34) Candy can be helpful if you’re reducing your food intake, especially when you’re exhausted or have low blood sugar levels (8:19) Sugar calories burn first in comparison to fat calories. Includes a shot of people swimming, and a title card stating that athletes use sugar for quick energy (9:08) Candy can sometimes decay a tooth. The worst cases require that the teeth be extracted (10:01) The Spirit reminds the man about the real facts about candy and he then eats several pieces from the box. He tells his daughter that Bob, once removed from competing in a race due to candy consumption, can compete (11:15) Bob wanders around in a forest, discouraged. The daughter calls the police and asks them to help her find Bob (11:53) Various players say goodbye to their moms and depart for the game in their cars (12:58) The meet starts and the crowd cheers. Weymouth is losing to their opponent (13:29) The daughter hops in a car to search for Bob as the race continues. She locates him in the forest and tells him he can compete. He hasn’t eaten, however, and she tells him to have a little candy (15:38) They drive to the competition as the pole vaulting event takes place. Weymouth slowly catches up (17:03) Bob makes it to the one-mile relay at the last minute and makes it to the finish line before the other team (19:47) Weymouth wins and the crowd happily cheers (20:25) The players return home in their cars and tell their moms they won. Bob gifts the coach’s daughter a box of candy (21:32) “Sweeten the day with candy”

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com