This 1951 Coca-Cola sponsored film produced by Detroit, Michigan’s Jam Handy Studios pitches bottled cola as a tool for enhancing worker safety and productivity on the job in a variety of workplace scenarios (TRT 9:11).
Opening titles: “Your Coca-Cola Bottler presents Work Safely” and “Refreshment on the Job” (0:08). A woman in a yellow bathing suit reclines in a lounge chair beside a swimming pool and summons a bottle of Coca-Cola. She drinks a sip and mouths, “That’s fine” (0:27). A blue-collar man holds a bottle of Coke in one hand and scores a game of horseshoes with the other (0:45). A fit young man and an elder man, perhaps his father, sit on a front porch near a resting manual lawn mower. They toast and drink bottles of Coca-Cola (0:56). “A backyard supper” with two couples in sport coats and dresses sharing food and soda (1:22). A man sets down a bottle on top of a vending refrigerator cooler branded, “Drink Coca-Cola,” and unfolds a road map (1:39). Two young men and a girl seated between them cheer on an unseen sporting event from bleachers (1:51). A young man in a work uniform uses a red vending machine to purchase a coke, then uses the machine’s built-in bottle opener. An older man in a fedora joins him and does the same. The young man deposits his empty bottle in a rack and dons safety glasses (2:01). The young man stands behind a piece of heavy machinery in a factory, taking a measurement of diameter (2:39). African American factory workers in hardhats pass a vending machine. White workers do the same. A young woman uses a vending machine in an office environment while another woman in glasses works at a desk (2:47). A man in a welding helmet enjoys a Coke near a sign: “Weld Shop No. 7” (3:02). A young woman stenographer at a typewriter puts aside a half-full bottle and returns to work while smiling. A machinista accepts a bottle (3:04). Red-hot molten metal in a steel mill. A blonde woman with her hair in a red kerchief makes notes. A man in safety goggles addresses her and offers a Coca-Cola (3:12). A man in a suit uses branded matchbooks to indicate vending machine placement on a floorplan of a machine shop. Two men in the steel mill shake hands and indicate a location for a vending machine (3:30). Coca-Cola representatives install a shiny new vending machine cooler (3:57). Checking and testing the machine. Two workers make a purchase (4:14). A Coca-Cola salesman uses a dolly to stack bottles alongside a vending machine. He opens the machine, retrieves a bottle, then checks the temperature using a thermometer. He then restocks the cooler and makes change for a walk-up customer (4:38). The Coke rep picks up crown bottle caps off of the floor and stacks empty bottle racks (5:52). A sign is posted: “Let’s Put ‘Em Back in the Rack, Mac!” A worker obliges (6:18). Another male worker. Crossfade to a well-dressed woman in a grey suit and earrings. She examines a label on the bottle: “Do Your Part, Put Empties in the Rack” and “Safety First.” After depositing her bottle accordingly, she re-applies lipstick using a compact mirror. Closeup on a rack of empty bottles (6:35). A shower of flames and sparks at a foundry. Workers in silhouette. Soot-covered employees take a Coke break. The machinist measures his diameter gauge. He wipes sweat from his brow while on a break (7:20). The stenographer takes a sip of cola, shaking her head as if in disbelief. A woman wearing gloves handles sheets of plastic in a montage review of previous scenes (8:01). A woman worker holds a clipboard near a car stenciled, “Green Cross for Safety.” The blonde worker puts on goggles near a sign, “Safety First” (8:22). Five men enjoying Coca-Cola at a lunch table as a salesman walks by with a restock of soda (8:36). A safety poster mounted on a Coke machine reads, “Work safely refreshed” (8:42).