XD38814 “THE DIAMOND: MIRACLE OF NATURE” 1970s DE BEERS DIAMOND JEWELRY PROMO FILM GEMOLOGY

This educational film about the history and creation of diamond jewelry was distributed by the Diamond Information Center (DIC). The DIC is a public relations division at the advertising firm J. Walter Thompson.on behalf of De Beers Consolidated Mines, Ltd., an international diamond company. The film contributes to De Beers’ campaign to associate diamonds with love.

00:08 Close up diamond. “The Diamond. A Miracle of Nature.” 00:27 Diamonds rotate on black background. 00:45 Illustration of women looking at men on horses. 00:58 Medieval era art of hunters. 01:02 Mary of Burgundy portrait. 01:10 Painting of Mary of Burgundy and Archduke Maximillian Francis of Austria marriage ceremony. 01:21 Illustration of Maximillian. 01:26 Map of Europe. 01:31 Portrait of Maximillian. 01:38 Illustration of Maximillian embracing Mary in the middle of group. 01:43 Illustration: Maximillian and Mary wedding ceremony. Maximillian puts diamond engagement ring on Mary’s hand. 01:49 Illustration: Maximillian rides horse past Mary with child. 01:56 Painting: Indian man holding jewelry. 02:01 The Kohinoor (Koh-i-noor) diamond in The Queen Mother’s Crown. It is one of the largest cut diamonds in the world and has been transferred to various rulers throughout history. 02:08 Portrait of eastern ruler wearing ornate crown. 02:12 A raja surrounded by men. 02:14 Mughul emperor, perhaps Zahir-un-din Babur. 02:16 A Persian shah, likely Nader Shah Afshar. 02:17 Queen Victoria photo. 02:21 Hope diamond close up in hand. One of the Golconda Diamonds, the jewel is known for its blue tint. Like many famous diamonds, it was mined in India. 02:23 Statue of Hindi goddesses. 02:32 Marie Antoinette portrait. 02:36 Lord Francis Hope photography. 02:39 Illustration: Jane Arvil, 1899, Henri de Toulouse-Lautrec. 02:42 Portrait: Sultan Abdul Hamid II of the Ottoman Empire. 02:47 Hope diamond posed on bust. 02:58 Diamond earrings belonging to Marie Antoinette displayed. 03:03 Marie Louise Diadem made of diamonds and turquoise. 03:16 Diamond necklace gifted to Marie Louise, Duchess of Parma by Napoleon. 03:25 Nuptial Crown of Empress Alexandra Feodorovna. 03:38 Lava flow. 03:47 Montage of volcanic activity: eruptions, lava rivers. 04:00 Close up: Diamond. 04:03 Round cut diamond rotated. 04:13 Diamonds examined on table. 04:17 Golden diamond close up. 04:24 Close up: Held uncut diamond. 04:31 Diamond grader examines diamond under magnifying glass. 04:36 Diamond examined cut. 04:42 Diamond with brilliant cut. 04:55 Montage of diamond cuts: Marquis diamond shape. 04:58 Pear cut. 05:03 Emerald cut. 05:06 Oval cut. 05:09 Diamonds arranged to display carat weight and size. 05:21 Diamonds arranged on table. 05:26 Diamond spins and shimmers. 05:34 Person holds illustrations of ring design sketch. 05:45 Jeweler displays various instruments and tools used in jewelry design process on table with horse statue. 05:53 A rubber model is displayed. 05:58 Metal casting of mold displayed. 06:03 Cast used to hand engrave ring in metal. 06:09 Jewelry craftsman engraves ring in metal cast. 06:16 He whittles away at metal. 06:18 Gemologist technician examines diamond. 06:25 Diamond laid on table and another is picked up. 06:35 Diamond placed in “Cahn Caratron 5” machine. 06:37 Weight readout in carats on digital display. 06:40 Gemologist examines diamond under microscope. 06:47 Jewelry artist close up. 06:48 Craftsman assembles ring pieces. 07:03 Ring welded. 07:08 Jewelry craftsman concentrates. 07:11 Craftsman polishes metal. 07:20 Craftsman raises his glasses. 07:23 Diamond setter preps ring. 07:31 Beeswax used to lift diamond and place into ring. 07:39 Close up of diamond setter. 07:41 Diamond is set in ring and examined. 07:49 More diamonds set into “eternity ring”. 07:57 Craftsman hand engraves ring. 08:10 Craftsman hammers ring. 08:15 Diamond ring polished. 08:29 Male and female couple walk by storefronts. 08:34 Couple enters jewelry store. 08:42 Couple examines rings in display and speak with jeweler. 08:49 Ring placed on ring finger. 08:58 Montage of solitaire style engagement rings. 09:10 Second ring placed on finger. 09:25 “Distributed by the Diamond Information Center.”

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