Dating to the 1960s, this ad for Hi-C “the sensible drink”, features Dad having a birthday and being introduced to the new family dog. Hi-C is a fruit juice–flavored drink made by the Minute Maid division of The Coca-Cola Company. Hi-C was created by Niles Foster in 1946. The sole original flavor was orange, with more flavors added over time. By 1958, Hi-C fruit drinks had become an American supermarket staple, available in every grocery store nationwide. It is currently sold in drink boxes and at soda fountains.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com