Produced by Larrance/ Watson Associates, and hosted by the official historian of the Jack Daniels Distillery Dave Fulmer, this promotional from the 1970s sheds light on the origin story as well as the manufacturing process of the famed Jack Daniel’s Whiskey. Historian, actor, writer and musician Dave Fulmer speaks to the camera (00:19) and heads into Jack Daniel’s old offices. Analysis of five main talking points featured in other films about Jack Daniel’s Whiskey (01:27). Dave holds Goode’s World Atlas (3:00). Map of Moore County, Tennessee (4:06). Nature scenes from Moore County (4:15). Aerial shot of Lynchburg (3:19). Vintage black and white photos of Lynchburg in the late 1800s (4:04). Portrait of Lutheran minister – reverend Daniel (Dan) Call (5:00). Photo of the first distillery with a sign that reads “Jack Daniel Old Time Sour Mash Whiskey” (5:13). Reasons behind the lack of railroad and isolation of Moore County (5:14). Interview with local Herb Fanning on the topic while he wears a Telcove cap (6:05). Interview with Clarence Rollman on why Moore County is a “dry county” (6:22). Manufacturing methods – whiskey making during prohibition era in Tennessee (7:08). Hand testing of grain (8:11). Hard maple cut into ricks and stacked (8:17). Reduction of ricks to charcoal through controlled outdoor burning (8:22). Neck labels getting placed on the bottles (9:10). Charcoal mellowing process (9:23). Close-up of Jack Daniel’s Old Time Old No.7 brand whiskey label (10:10). Written report by the US Treasury Department’s Alcohol Tax Bureau (10:33). Old illustrated portrait of Jack Daniel (11:31). Packaging – how to name your product and choose company colors – Jack Daniel’s square bottle has never changed (12:49). Analysis of pricing (13:40). Portrait of Lem Motlow (14:41) and “All Goods Worth Price Charged” motto. Old Jack Daniel’s magazine ads, typically b&w photos with simple layout and real Lynchburg people (15:49). Dave summarizes key

points (16:43) about how the Jack Daniel company operates as an anachronism. Footage from mock film “made by” Jack Daniel (37:53).

Jack Daniel’s is a brand of Tennessee whiskey. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956.

This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com