Projection ’70 is an informational film from the 1970 on advancements in agricultural technologies. (At 23:30, the film includes a look at the “farm of the future” from the year 2000, with absolutely jaw-dropping and ridiculous technology in use.) The film was produced by Cinecraft for Standard Oil Company and contains information likely intended to frame energy and other large industrial companies positively. The film was part of a seven film series to commemorate Standard Oil’s 100th anniversary. (Series films on “Communication” and “Education” can be found on the Hagley Library’s website.)
Title screen “American Educational Films” and “Projection 70: Food Production” (0:40). Narrated by Bruce MacDonald, written by Frank Siedel, directed by Bill Buckley (0:45). Presented by the Standard Oil Company, slogan “A Second Century of Progress” (0:47).Groceries in grocery store, as well as cash register (1:35). Footage of food processing and packaging (1:50). Narrator explains growth and development of agricultural efficiency of farms in last 20 years. Aerial footage of farms, and footage of harvester in grain field (2:26). Cotton harvester at work (2:40). Dairy cows being milked and aerial footage of meat cattle (3:00). Advances in poultry industry, footage of factory farm with chickens in it (3:05). Chicken hatching (3:10). Poultry feed production shown (3:52). Industrial period computer shown (4:00). Chicken restaurant signs shown (4:20). Sign of “Poultry Research Branch” of the USDA (4:20). Dr. Patricia A. Sarvella a female scientist and research geneticist of the Poultry Research Division, explains cross breeding species to create more optimal chickens (5:30). Chicken and quail hybrids are shown, Dr. Sarvella explains what traits they are trying to isolate (6:10). Sheep shearing, explanation of improvements in sheep production through chemical advancements (6:40). Tomato harvesting and explanation of agricultural advancements made in 1964 due to labor crisis because of immigration changes (7:00). Mechanical tomato harvester working (7:30). Mechanical harvesting of lettuce and cherries (8:10). Sign of “Phyto-Engineering Laboratory” of USDA (8:17). Mr. William A. Bailey an agricultural engineer at the lab, explains how they are experimenting on techniques to stimulate plant growth (8:50). Dr. Donald T. Krizen a plant physiologist explains that plants grown in growth chambers can yield much better lettuce (9:40). Dr. Herschel H. Klueter, a agricultural engineer explains that benefits of planting in growth chamber (10:15). Footage of large green houses growing tomatoes (11:10). Grasshoppers eating leaves. Various pests (12:00). Dr. Edward F. Knipling shown explaining the use of chemical pesticides (12:04). Biplane spraying pesticides (12:50). Domestic steers and dead cattle (13:20). Explanation of sterile insect technique “SIT” by the inventor Dr. Knipling, footage of mass raising of screw-worm flies (13:30). Cessna 150 dropping sterile screw-worm males in the wild (13:55). Combating weevil populations by use of parasitic wasps. (14:40). Dr. Robert H. Miller, a remote sensing expert, explains how radiation can be used measure changes in the environment (15:50). Film read by remote sensors (16:38). Rocket launches satellite (17:08). Pigs and chickens feeding. Explanation of idea of petrol proteins. (17:50). Dr. Glenn R. Brown explains petrol proteins are produced using microorganisms (18:50). Petrol proteins are an excellent food source for feed animals as well as humans (19:40). Mr. Allan R. Buller Executive Vice President of Worthington Foods explains the challenge of producing enough protein to meet global demand and the possibility of using soybeans bridge gap (20:40). Footage of steers and pigs, and discussion of challenge of producing protein through traditional methods (20:56). Soybean protein extraction (21:00). Synthetic meat production from soy protein (21:40). Variety of consumable soy protein products (22:00). Seal of Atomic Energy Commission (22:34). Dr. Glenn T. Seaborg, chairman of the U.S. Atomic Energy Commission explains the idea of a “nuplex” massive nuclear complex that produces, fresh water, energy, and food (23:11). Drawings by futurists of farms in the year 2000, sponsored by Ford Motor Company (23:30). Use of computer programs is imagined to revolutionize farming (23:46). Full service harvester (24:10). Helicopter hovercraft fertilizing plants, imagined as the futures pickup truck (24:15). Harvesters harvesting grain (24:30). Film credits (25:00).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
