These vintage Volkswagen commercials from the 1960s and 1970s promote the Bug, Karaman Gia and microbus. They were created by Doyle Dane Bernbach, an ad agency founded by William Bernbach, Ned Doyle and Maxwell Dane in 1949. The company delivered smart, catchy, soft-sell campaigns. The VW ads were intentionally created to look different from typical American auto commercials, with self-deprecating and sometimes humorous scripts that presented the simple, “smaller” German car as a terrific alternative to “big” Detroit steel. In the end the advertising succeeded wildly. By the time production ended, Volkswagen had built 21,529,464 Beetles, making it the most produced car ever.
Ad 1: VW Bug driver in the snow.
Ad 2: 1949 VW Bug at an auto show ad with Wink Martindale.
Ad 3: 2:14, used car dealer — 1967 VW Bug holds its value.
Ad 4: 2:45, baseball player Rip is presented with VW microbus, demonstrating how much it can hold.
Ad 5: 3:48 animated ad for VW Bug.
Ad 6: 4:59, Mr. Jones buys a $3k car, Mr. Krempler buys a VW Bug plus a lot of appliances.
“Keeping up with the Kremplers”.
Ad 7: 5:45, ad for Karmann Ghia, showing how underpowered it really is!
Ad 8: 6:00, parody of Grapes of Wrath, advertising the new VW automatic stick shift for the Beetle
Ad 9: 6:17, man in jail, showing the VW fastback Karmann Ghia.
Ad 10: 8:18, couple ascending to Gates of Heaven to receive a Beetle
Ad 11: 9:20, 1972 Super Beetle in New York.
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