XD13104 1936 WESTINGHOUSE ELECTRIC APPLIANCES PROMOTIONAL FILM “THE NEW FRONTIERS”

This black & white educational film is about the electric appliances made by Westinghouse. This was made circa 1936.

Opening: the United States is shown. Men march onward. Slowly states form on the map as western expansion takes place over the country via images of steamboats, cowboys, settlers, wagons. Titles: Westinghouse presents THE NEW FRONTIERS, An epic of electrified America (:06-2:00). Factory exterior shot. Bridges. Pittsburgh, PA Westinghouse factory exterior shots. Chicago 1893, people stare off a bridge. A man checks his watch and puts on the lights. Power is new and exciting (2:01-3:22). A light, looks like a lighthouse light, goes around slowly. Close on a bulb. Movie being shot in Hollywood needs light. A dentist uses a small light to see inside a mouth. Light helps to magnify on a screen. Screen is broken into fifths – a sight meter in the center surrounded by 4 people doing various things (sewing, reading, working, etc) (3:23-4:47). Statue of Liberty illuminated by light. Washington monument. Tracking shot down a hallway passing doors that read ‘research.’ The tracking shot stops at a door that reads ‘power and industry.’ Drafting equipment. Boulder dam model. Machinery moves. A production aisle of electric equipment. Equipment moves at the camera. One of the generators for the Boulder Dam. Me look at a model. Electric parts are being moved (4:48-7:13). Women work on coils. Parts are welded. Downtown Los Angeles is shown. Parts of the generators are tested (7:14-8:06). Down the hall the tracking shot goes to a door that reads transportation. US Navy ships. Merchant marine ships. DIfferent city names are shown while an electric trolley bus drives (Columbus, Detroit, New Orleans, Toledo, etc). Tall skyscrapers. Interior of an elevator. Skyscraper shots. People take an escalator. Railroad trains. Pennsylvania railroad. Substation transformers. Oil circuit breakers. A fast train goes by. Washington, DC, a shot of the nation’s capitol building (8:07-10:42). Down the hall the tracking shot goes to a door that reads communication. A title card reads 1916. Two hands hold pocket watches. An engineer works, Frank Conrad, at Westinghouse. Card reads 1920. An advertisement for a radio. November 2, 1920, election day, the day Warren G. Harding became president of the USA. Exterior factory shot. Radio towers. Interior radio station shots. Engineers work on the equipment. A radio is moving down the dial. Policemen ride in their car. Combat planes use radios as well. Planes take off in formation (10:43-14:32). Down the hall the tracking shot goes to a door that reads America’s greatest industry – the home. Shots of various homes. Refrigerator interior. A housewife works in the kitchen. She turns on the stove. An iron is shown in stop motion. A thermostat is shown being made. Dishes are placed in a dishwasher. Various appliances (Fans, etc). Exterior of a factory (14:33-17:43). Tracking shot down the hallway past research door. Men do experiments. Levers are pulled. Microscopes are used. A welder works. An endurance test is performed on steel. Experiments with sand. Metals are tested over fire. Ultraviolet tests. Engineers at work. Lights are put up. The Tribune tower in Chicago. A man sits at a desk looking at the wall – a beach is on the wall followed by woods. Men work with drafting equipment (17:44-21:04). Men perform research. Interior of a factory. Transformer. Men march forward, dissolves into the USA map. Images superimposed over the map – trains, etc. Factory shots (21:05-21:50). End credits (21:51-21:56).

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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