This 1966 Trans World Airlines / TWA promotional film features Thomas McFadden, the Vice President of Marketing, who introduces the company’s new aggressive marketing strategy. This film shows part of the massive publicity push by the company in 1967, when TWA became the first American airline to rely entirely on jet engine aircraft,. Jets including the Boeing 707 are featured extensively in the film. McFadden introduces the core customer base including businessmen, vacationers, and students and shows the plans as to how to advertise to them in the different mediums available. He also focuses on the increasing profitability of the air cargo market. McFadden continuously focuses on the dedicated staff at TWA and how the airline’s extensive route network is a bonus when choosing a carrier.

0:06 a TWA B707 in the air, 0:34 close-ups of a TWA 707 on the ground and in the air, 1:06 passengers boarding an aircraft, 1:42 TWA pilots getting ready to board, 2:00 rapid shorts of passengers, sights, and staff to show what makes TWA, 2:46 different shots of a TWA B707 taking off, 3:16 “Gear Up for ‘67”, 3:35 Thomas McFadden, TWA VP of Marketing, speaking about TWA’s route network, 4:41 a TWA B727 in the air, 4:51 a TWA Boeing 707 in the air, 5:12 the interior of a TWA B747, 5:39 McFadden speaking next to a B747 model., 5:54 a TWA Concorde model, 6:14 a Boeing 2707 supersonic passenger airliner mockup, 6:47 money raining from the sky followed by McFadden grabbing it, 7:27 McFadden introducing new marketing plans, 7:54 a business traveler walking down the street, 8:15 a computer based ticketing system followed by call center employees, 8:59 McFadden standing in front of a convention stand for TWA, 9:25 a family boarding a TWA aircraft, 9:51 street views from Paris, 10:03 McFadden speaking to the camera and showing the TWA Worldwide Jet Credit Card, 10:26 different shots of college students, 11:06 students looking at TWA promotional material, 11:24 McFadden speaking about air freight, 12:13 an automated cargo handling facility, 12:34 TWA Air Cargo Configured 707, 12:40 footage of a Quick Change or QC 727 being converted, 13:12 a cargo TWA 707 being loaded, 13:52 McFadden speaking to the camera, 14:14 New York JFK Airport TWA terminal and different types of customers shown, 14:55 advertisement from TWA showing that it has gone all jet, 15:10 different types of people shown working for TWA in advertisements, 15:52 a TWA television commercial, 16:10 a commercial following the life of a TWA pilot, 16:39 TWA commercial focusing on flight attendants, 17:04 a businessman shown in different locations around the world, 17:57 different TWA newspaper ads showing schedules to different cities, 18:31 people listening to TWA radio advertisements, 20:11 color newspaper advertisements showing how easy TWA vacations are, 20:41 a TWA television spot promoting Paris, 21:42 different TWA destinations including Paris, Chicago, Germany, DC, Pisa, Rome, Athens, Cairo, New Delhi, and Hong Kong, 22:31 TWA newspaper ads, 22:41 different advertisement targeted at women, black travelers, servicemen, and students, 23:35 different unusual items being shipped on a TWA 707 such as a lion followed by newspaper advertisements, 24:25 different foreign language TWA advertisements, 25:09 McFadden speaking to the camera directly to the employees, 26:56 a man speaking directly to employees, 28:34 a TWA 707 flying into the sunset

Trans World Airlines (TWA) was a major airline in the United States that operated from 1930 until 2001 when it was acquired by American Airlines.

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