XD12394 “NATURALLY A GIRL” 1973 JOHNSON & JOHNSON FEMININE HYGIENE & PRODUCTS PROMOTIONAL FILM

This color educational film is about the feminine products from Personal Products Company, an affiliate of Johnson & Johnson. It also teaches girls 9-16 about the changes in their bodies. It was made in 1973.

Opening: words show – Puzzle, find two girls who are exactly alike. Many different smiling girls of all ages ends with a younger girl upside down hanging from a playground pole. Boys read. Two twin girls comb their hair. Title: Naturally a Girl, presented by Personal Products Company, an affiliate of Johnson & Johnson (:08-:53). Different stills of girls. Different age types of girls talk. A woman in red dances and stops. An animated female is shown and discussed. Between ages 9-16, specific changes take place in a female’s body, these changes are discussed and shown. Menstruation (the word is shown), boys and girls give their thoughts on what it is. Uterus is shown on a female body. Lining of the uterus, vaginal canal, ovaries are explained. Fallopian tubes and how an egg cell moves. What menstruation is is shown and explained in a diagram (:54-3:58). Some teenage girls talk about what age they were when they first had their periods. Six 12-year-old girls next to one another. A diagram of the uterus is shown and the menstrual cycle is explained. The month of April shown. A full calendar year is shown. A still of a sick girl, cheerleaders. Feminine napkins are shown and explained as to what they do. Various napkins are shown (3:59-6:48). How often you should change feminine napkins is explained. Stills of various girls doing things are shown. A mini-pad is shown. How to dispose of the napkins is explained. Flushable napkins are shown. A booklet with products is flipped through. The booklet is called: Growing Up and Liking It (6:49-8:20). A shower head. A female showers. Food on a table. Cramps. Girls discuss getting cramps. A yoga pose that helps relieve cramps is shown. A girl dives off a diving board into a pool. Tampon, this product is shown and explained. Tampons are absorbent. Girls ride bikes (8:21-10:40). Girls discuss moods prior to getting their periods. Girls and boys at a school function. A girl places feminine products in her purse. Girls play guitar and sing. A boy raises stage lights. Girls sing. All types of occupations for females: an actress, a doctor, a teacher, a secretary, a stewardess, a police officer, an officer worker, a tennis player, a telephone lineman, a mother. A little girl likes being a girl rather than a boy (10:41-13:06). End credits: Naturally a girl, naturally a woman. A film by cinemakers. Personal Products Company, Makers of Modess and Stayfree products (13:07-13:29).

Personal Products Company, a division of McNeil-PPC, is part of health care giant Johnson & Johnson. The firm makes brand-name sanitary protection products and a personal lubricant (o.b., Stayfree, Carefree, K-Y Brand Liquid), oral health products (Reach, Act, Arestin), and women’s health items (Monistat, Uristat). Within these product lines, Personal Products develops, makes, and markets panty liners, maxi pads, tampons, toothbrushes, oral rinses, dental floss, vaginal yeast treatments, personal lubricants, and a urinary pain relief product.

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