“Wise Buying”, is a 1950 educational film presented by Coronet Instructional Films. It was likely shown in home economics classes, where young women were educated in the fine art of managing a household budget and expenses. In the film a young woman, jealous of others’ shopping habits, learns how to make smart shopping decisions with the support of her Uncle John. Elvin S. Eyster, Ed.D. of Indiana University served as the film’s educational collaborator.

(0:30) A young woman walks into the kitchen and inspects a skirt she just purchased. She looks at the skirt she’s wearing and sees that it’s worn out (1:29) She walks through her neighborhood carrying a package to return and runs into another young female acquaintance (1:47) The young woman returns to her mom preparing food in the kitchen. She puts down the same package angrily and shows her mom her new shoes. She asks her mom for more money to purchase clothing (3:03) Two women stand side by side with their own giant stack of coins to signify how much they spend on clothing (3:27) The young woman talks to her mom as her mom continues preparing vegetables on the counter (3:57) The young woman approaches the front door to a house. She consults with Uncle John at his desk to talk about how to get more for her money (4:42) Uncle John holds out a card that lists “BETTER BUYING QUESTIONS” asking when, where, how, and what kind of buying (5:05) They walk over to a display that says “SEASONAL PRICE CHANGES”. He flips through graphs showing the differences in supply and demand for men’s suits and shirts throughout the year and the price of fruits and vegetables fresh vs. canned (6:03) The card highlights the question “2. WHERE do you buy?” (6:11) A fan with a Store A tag and list of additional store features with a total price of $16.05 (6:18) The same fan from Store B for $14.85 (7:33) Uncle John and the young woman at the grocery store. Uncle John compares a 1 lb. cake for $0.50 vs. 3 lbs. for $1.00 (8:07) Floor wax for sale at 1 pt. or 1 qt. and other canned goods to buy in bulk (8:39) The card highlights “4. WHAT KIND do you buy?” (8:59) Uncle John and the young woman walk through a grocery aisle. The shelves are lined with cans of Quaker Oats as they look at some canned goods (9:22) Two different cans are labeled “Grade A” and “Grade B” (9:37) Store sign states “January Clearance”. The young woman walks with an acquaintance and holds a recent purchase (9:52) Review of the better buying questions. The girls and Uncle John meet in the store to look at the young woman’s new shoes. They walk out of the store together (10:38) The End

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com