This color film is used as a promotional film about the RCA VICTOR SYSTEM of RECORDED MUSIC. There is no copyright at the beginning or end of the film so the date of the production, based on research, remains around the late 1940s.

Title card: Selling More Music with Color (:07-:14) Our host explains how color is important to showing these records. RCA Victor Distortion Free Records. Each collection has a special color. Red seal collection. Sky blue for international records. Clear yellow for Childrens. Midnight blue for popular classics. Black will be used for regular music and green will be country. A woman files records and the color coding makes it easier for stock control. A mother speaks with her daughter (:14-1:29). Display possibilities for point of sale merchandising. Promotional ads to get people into your store. Store display. Color is taking over in record merchandising and 45’s will be public preference. (1:30-2:16) Another display of 78’s. 78’s will continue to be made. A salesman shows a customer the records and player. The customer is sold and buys it (2:17-2:56) End credit: The End (2:56-3:03).

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com