SM11045 ” PAGE ONE STORY ” 1940s UNITED WAY FUNDRAISING FILM COMMUNITY CHEST ACTIVITIES

This United Way film featuring Myron McCormick is believed to be titled “Page One Story” (main title is missing). It appears to date to the immediate post-WWII era. It was directed by Gene Milford and written by Basil Reyea and cinematography by William Miller. (Note: at the time this film was made, United Way was known either as Community Chests of America or Red Feather Services. “Red feather campaigns” took place with donors handed a red feather pin to wear as a symbol of their commitment to their community.) “Page One Story” explores the various struggles and challenges faced by individuals and families within a small town. It highlights the importance of understanding the hidden troubles people face, from juvenile delinquency and family conflicts to health issues and loneliness. The narrative emphasizes how positive community initiatives, such as the Boy Scouts, Girl Scouts, and Red Feather Services, play a crucial role in addressing these problems.

00:00 Small town newspaper featuring troubling news stories: juvenile delinquency, abandoned babies, and troubled families, highlighting the negativity in the world.

0:23-1:03: The editor (McCormick) speaks to his assistant Tim, reflecting on how everyone faces struggles in life, even if it isn’t immediately visible. He acknowledges the hidden issues behind people’s seemingly happy appearances.

1:04: Images of a Main Street USA with pedestrians, shopping district, etc. A concerned parent worries about their child, Billy, getting involved with a bad group and potentially getting arrested. Juvenile delinquent kids are seen smoking; one goes in front of a judge. The parent recognizes the need for intervention before it’s too late.

2:12: A man struggles with constant arguments with his wife, Ruthie, and reflects on the difficulties they faced during tough times. He expresses frustration over their inability to communicate without fighting. A trailer park is shown followed by shot of suburbia with new houses.

3:10: Family listens to radio. Little girl reads comic book. Another person expresses worry over a loved one’s health, feeling helpless and questioning whether to quit school to care for them. There’s an overwhelming sense of uncertainty and responsibility.

Inside of crowded cafeteria or restaurant shown. 4:48: A old, lonely woman talks about her past and how she now lives alone in a small room, feeling disconnected from others. She reflects on how difficult it is to live this way, but tries to remain hopeful.

Playing solitaire. 6:14: Tim continues the conversation, emphasizing that people often struggle privately and it’s important to understand what’s going on inside, not just the outside.

Lifeguard at a swimming hole. Boy Scouts on patrol. 7:03: Girl Scouts or Camp Fire Girls perform a food drive. Black children receive food. Mr. Turner shares that some groups, like the Boy Scouts and Girl Scouts, help keep kids busy and out of trouble. He talks about the importance of teaching good citizenship and providing positive experiences.

Machine Shop classroom. 7:57: Injured and recuperating servicemen watch a film on a 16mm film projector at the local USO. Narrator mentions that Red Feather Services help address various community needs, like supporting servicemen and providing entertainment for veterans, while also addressing family and social issues.

8:10: Social workers help families untangle complex issues, and Red Feather Services also help find new homes for children in need. Black child with dentist. They provide medical services for people of all ages, ensuring care for those in need.

9:11: The Red Feather Services ensure that even those who can’t reach clinics receive care at home. They also offer recreation and support for elderly people. Mr. Turner explains how the community benefits from the services, with everyone contributing to the cause.

10:21: Film concludes, reflecting on the importance of supporting Red Feather Services, and the story ends with applause.

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