Here are 45-minutes of Chevrolet promotional films from 1974. This series of four instructional films from Chevy advises car dealers about how to best sell the vehicles, while highlighting their unique and noteworthy features. The four segments highlight various Chevrolet car models from the year 1974 such as the Monte Carlo, Chevelle, Impala, and Caprice as well as one segment on interior design element options that apply to all the models from that year. All four segments were written and produced by the Bill Sandy Company, Inc known for being a leader in custom product sales training. Chevrolet or Chevy as it is sometimes referred, is an American automobile division of the American manufacturer General Motors (GM) and was founded by Louis Chevrolet and William C. Durant in 1911.

Opening credits (0:03). Selling Chevrolet Monte Carlo (0:05). Presenter stands in front of and presents the Monte Carlo Landau and the Monte Carlo S (0:07). Close-up of the Monte Carlo S and its design elements (0:22-5:15). Laguna Seca Raceway in Salinas, California race car drivers take the car for a test drive (5:21). Close-up of Chevrolet Salesman’s Information Manual (6:21). Close-up of the Monte Carlo Landau and its design elements (6:31-8:25). Selling Chevrolet Chevelle (9:14). Presenter stands in front of the Chevelle for 1974 Malibu and the Chevelle Malibu Classic Coupe and the Laguna S-3 (9:23). Close-up of 1974 Chevelle and its design elements (10:05). Chart comparing the new models (10:27). Close-up of the Classic Coupe and its design elements (13:37). Animation of breakdown of parts of the Chevelle for 1974 Malibu (15:53). Close-up of the Laguna S-3 and its design elements (18:08). Animation of features of the General Motors Specification steel belted radial tire (19:55). Selling Chevrolet Impala/ Caprice (21:30). Presenter stands in front of the Impala Custom Coupe and the Caprice Classic Sports Sedan (21:35). Close-up of the Impala Custom Coupe and its design elements (21:50). Comparison of windows to the Cadillac ElDorado (23:04). Animation comparison of windows between the Custom Coupe and the 1974 Sport Coupe (23:15). Illustration of the Impala’s interior frame (26:39). Animation of features of the General Motors Specification steel belted radial tire (27:59). Close-up of the Caprice Classic Sports Sedan and its design elements (28:38). Selling Chevrolet Interiors and Options (32:24). Presenter once again standing beside the Caprice Classic Sports Sedan – importance of highlighting car interiors in sales pitches (32:38). Example of how to sell interiors using Caprice Classic Sports Sedan as the example (33:14). Illustration of interior of car seats (34:13). Impala interior design options and choices (34:53). How to present the interior of the Monte Carlo (35:20). Interior elements of the Malibu Classic (35:27). Laguna S-3’s exclusive oval instrument cluster (35:54). New options for color (35:59). Animation of comfort-tilt steering wheel (38:16). 1974 Chevrolet Options Catalog (38:44). Breakdown of how car resale or trade-in works (38:57). Remote-controlled rear view mirror (40:25). Bumper guards and impact strips (40:35). Steel belted radial tires (40:43). Chevrolet’s Four Season Air Conditioning (41:31). Sky roof for Monte Carlo and Chevelle (41:46). AM/FM stereo tape player (42:11). Rear window defogger (42:40). Chevrolet extra-cost wheel covers and trim rings (42:40). Roof carrier (42:45). Positraction feature — “positraction” is the trade name General Motors gave its limited slip differential units (positive traction) in GM and Chevrolet vehicles starting in the late 1950s. (42:56).

The Chevrolet Caprice is a full-sized automobile produced by Chevrolet in North America for the 1965 to 1996 model years, peaking in 1965 with over a million sold. It was the most popular American car in the sixties and early seventies, which, during its lifetime, included the Biscayne, Bel Air, and Impala.

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