GG39855 “MOTHER TAKES A HOLIDAY” 1952 WHIRLPOOL APPLIANCES PROMO FILM

Dating to 1952, “Mother Takes a Holiday” is a Jam Handy film made on behalf of Whirlpool. The film demonstrates how the all-electric home emancipates women, while at the same dramatizes how women manipulate their men to upgrade the laundry facilities. The story follows a group of teenage girls, led by Marilyn, who struggle to complete a school assignment on the emancipation of women. They brainstorm the idea that modern appliances—especially automatic washers—represent a new kind of freedom for women by eliminating traditional household drudgery. When they realize not all of them have access to such machines, they hatch a clever plan: send their mothers away for the weekend so their fathers are forced to do the laundry. The plan works, and the men quickly come to appreciate the ease and convenience of modern washers. This sparks a deeper look into the engineering, design, and quality control behind automatic laundry machines at the state-of-the-art Whirlpool factory. Ultimately, the men are so impressed they surprise their wives with new laundry units, and the girls succeed in proving their point about women’s modern-day emancipation—with Marilyn earning praise for her creative and insightful theme. Cast: Elaine Hyman as Marilyn Merritt,

Claudia Hall as Carol Danning, Connie Taylor as Betty Warren, Rod McLennan as Jim Merritt, Donald McClelland as Charlie Danning, and others.

0:00 – The film opens with emphasis on “Heat” and a musical introduction.

0:42 – Teenage Marilyn is complimented for her effort on a school assignment.

1:05 – The girls discuss ideas for a theme on women’s emancipation.

1:52 – Carol suggests women’s right to vote; they brainstorm modern conveniences as a form of freedom.

2:54 – They focus on home laundry appliances as an example of emancipation.

3:44 – The girls realize not everyone has these conveniences at home.

4:18 – A plan is made to get their fathers to do the laundry by sending the mothers away for the weekend.

5:02 – Carol is tasked with getting two laundry units delivered.

6:00 – The mothers leave for the weekend, and the men toast to their holiday.

7:01 – The men suddenly realize they have to do the laundry.

7:32 – They begin using the automatic washer and appreciate its convenience.

8:05 – Discussion shifts to how automatic washers are designed and engineered.

9:01 – History of washing machine development begins with early models.

10:07 – Engineers tackle key design challenges: agitation, suds saving, flexibility, and balance.

11:01 – The design process is detailed: trial, error, and eventual success.

12:01 – Engineers refine the suds return system over time.

13:07 – Final solution: a balanced machine with a ball-rod suspension system.

14:01 – Styling becomes the next focus: simplicity and user-friendliness are key.

15:01 – Several design ideas are tested and rejected for practicality.

16:05 – They settle on a clean, functional design after many refinements.

17:01 – The value of a good product name and reputation is emphasized.

18:01 – Overview of quality control measures at the production plant.

19:03 – Quality control checkpoints are embedded throughout the process.

20:05 – Every completed washer is thoroughly tested before shipment.

21:01 – Quality control ensures no production stoppages have occurred.

22:45 – The narrative returns to the women relaxing and wondering about the men.

25:00 – The men surprise themselves with their laundry success.

26:01 – They decide to buy the washers as a gift to their wives.

27:04 – The girls convince Mr. Walligan to deliver the washers.

28:04 – The mothers are delighted by the unexpected gifts.

28:31 – Marilyn’s mother repeats her admiration for her daughter’s theme.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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