“Fishing with H-I Power Glass” Horrocks-Ibbotson Co. fishing equipment company promo film, 1940s, color, sof, 24 minutes.

Horrocks-Ibbotson was a major American fishing tackle manufacturer, known for its fishing rods and reels, that operated in Utica, New York, from the late 19th century until the 1960s. The company’s history traces back to 1812 but became involved in fishing tackle in 1863, eventually growing to become one of the world’s largest producers of fishing gear. The “HI” marking on its products represents the initials of the two families, Horrocks and Ibbotson, who were central to the company’s growth and legacy