This reel of 1960s commercials features a wide variety of iconic ad campaigns from “Big Food” industry brands of the United States, as well as giants of the fossil fuel industry (TRT 21:34)
Kellogg’s Raisin Bran (0:08). 1) A farmer, a construction worker, and a cowboy argue until a man parachutes in. “Post cereals make breakfast a little bit better.” 2) A boy with a portable radio buys raisin bran from a grocery store. Narration: “This is a raisin snitcher…”
Maxwell House (2:44). A “Grocery Store Coupon: Save 8 cents on your next purchase of Maxwell House coffee” (b&w).
Snickers (3:07). Baltimore Colts Football star Johnny Unitas takes a time out, unwraps a candy bar. “Sounds crazy, tastes great!” Extreme closeup on a Snickers with peanuts embedded in nougat.
Milky Way (3:38). Closeup on a candy bar. POV taking a bite of the bar. Milk, egg whites, and corn syrup. “The Good Food Candy Bar.”
Snickers/Unitas repeats (4:24).
M&Ms (5:08). Children play blind man’s bluff at a party. A boy is identified by a messy, chocolate covered face. Other children enjoy the clean hard shells of M&Ms. “The milk chocolate melts in your mouth, not in your hand.” Animated M&Ms are represented by plain chocolate center and peanut characters.
Maybelline (6:30). 1) Ultra Lash, Ultra Brow, and Ultra Shadow cosmetics are displayed. A model appears in before and after shots 2) A fireside romantic moment. Eye makeup is displayed before and after application.
Heinz Great American Soups (7:40). 1) A no-name can of cream of condensed mushroom soup is upstaged by Great American un-condensed soup, “The soup you don’t dilute.” 2) A condensed soup can and a can labeled, “water.” A lineup of six cans.
Lipton (10:11). Drawings of the sun, a woman, and iced tea are colored in by an animated paint brush. “Twice the flavor.” A side-by-side comparison of Lipton and the competitor’s instant ice tea. “Color yourself cool.”
Pall Mall (11:30). A woman holds up regular and extra long Pall Mall filter tipped cigarettes in front of her face. “Packaged in gold.” NOTE: Cigarettes KILL. Nicotine is an addictive chemical.
Lane Beds (12:00). A couple shops for bedroom furniture in a white set. Taking measurements, blurry beds, exhausted shoppers. A montage of beds. A bed with a storage drawer is surrounded by wooden 60s furniture.
Post Grape Nuts (13:00). Wrestler Dick Wilson poses in front of his children, who jump on multiple trampolines. His wife does a backflip in slow motion, walks with her teenage daughter in matching outfits. They share a box of cereal beside a swimming pool. Mother and daughter on the trampoline.
Phillips 66 (14:30). 1) A b&w spot for “premium” tires. Extreme closeups: Tire treads, wheel bolts. A service attendant in a cowboy hat returns a station wagon to a woman. 2) An animated cowboy pulls an arrow from the Phillips 66 logo (silent, b&w). 3) A racist Native American Indian stereotype shoots an arrow. “The Gasoline That Won the West” (silent, b&w).
Pfizer TNT (16:45). A sad pig, with the word, “Scours,” brightens at the letters, “TNT.” Narration mentions “triple acting neo-terramycin, best scours fighter ever.” This drug was designed to prevent diarrhea in baby pigs.
Pabst Blue Ribbon (17:00). A bartender slides a glass of beer down a bar to meet a bottle of PBR.
Shapies (18:00). A black and white banquet table stretches into the horizon. A man carries boxes of Nabisco Shapies, dunking and scooping every dip. “My wife eats shapies plain.”
Lucky Strike (19:05). Two hands shake. A jingle, “Shake hands with L.S./M.F.T.,” a menthol cigarette in a green, gold, and white pack. NOTE: Cigarettes KILL. Nicotine is an addictive chemical.
7up “Wet ‘n’ Wild” Campaign by J. Walter Thompson agency (19:43). 1) A bottle of 7up stands tall in a raging waterfall while a surf guitar jingle plays. A couple in bathing suits relax on a beach. 2) Pouring soda, a “wet & wild” button 3) A 6-pack of 7up gets the same treatment, with waves crashing over a rock 4) Voice-over version 5) The jingle, abbreviated.
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