This color educational/training film is about the importance of servicing your car’s cooling system. There is no copyright at the beginning or end of the film so the date of the production remains 1954 or 1955 as the film was produced by the Olin Mathieson Chemical Corporation and In 1954, Olin Corporation merged with Mathieson Chemical Corporation.
A temperature gauge goes up until it explodes cartoonishly into the opening title: The Importance of Cooling System Service (:09-:52). A automotive employee collects money for gas and then gets ready for class, he’s taking a class on what goes on under a car’s hood (:53-2:08). Class time. Tonight’s topic: the cooling system. Our teacher explains what goes on in the cooling system. He shows what happens with corrosion. He shows a badly corroded cooling system to the class. A water distribution tube is damaged (2:09-5:20). Properly servicing cooling systems can save drivers money. He gives stats from 1953. A corrosion inhibitor is required, best twice a year, spring and fall. A discussion on anti-freeze. Leaving it in for more than 1 season is dangerous and can corrode. He gives a demonstration (5:21-9:40). A new inhibitor into the antifreeze doesn’t work either, just clean it out. Convincing your customer can be done by showing an old corroded parts. Summer driving corrodes more than winter driving. A summer car should not have anti-freeze in it as it slows the octane of the gas down (9:41-11:53). Cost is discussed with why you should clean your cooling systems. He gives advice from the Society of Automotive Engineers on cleaning the anti-freeze. AAA has their advice as well as does the National Bureau of Standards (11:54-13:46). To build a good business you must cultivate customers who know you have their interests at heart. Spring drain out and cooling system care are important, class dismissed (13:47-14:34). Back at the shop, the cooling system is discussed. Spring cooling system business is the goal. The workers check people’s cars. They did lots of spring drain outs and created customer goodwill. They keep badly corroded engine parts to show customers (14:35-16:53). End credits (16:54-17:15).
The Olin Corporation is an American manufacturer of ammunition, chlorine, and sodium hydroxide. Based in Clayton, Missouri, it traces its roots to two companies, both founded in 1892: Franklin W. Olin’s “Equitable Powder Company” and the “Mathieson Alkali Works”. After being headquartered for many years in Stamford, Connecticut, it is now headquartered in Clayton, Missouri. The company was started by Franklin W. Olin in East Alton, Illinois, as the Equitable Powder Company. Olin created the company for the purpose of supplying the area’s coal mines and limestone quarries with explosives. Olin’s blasting and gunpowder company expanded into the production of cartridges in 1898.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
