99234 1954 ETHYL GASOLINE CHARACTERISTICS & PRODUCTION ANIMATED FILM ” FOR BETTER PERFORMANCE “

The Ethyl Corporation presents, For Better Performance, Copyright 1954. This color cartoon is about the different quality gasoline you can put in your car and how the Ethyl Corporation is making great strides to make your car run better on its products. The film goes to great lengths to show the efforts of the Ethyl Corporation in helping your car run more efficiently. The movie is produced by Chad Incorporated, New York, NY. Directed by Steve Muffatti. Animation by Dan Hunn, Technical Animation Hemia Calpini, Designers, James Koukos and Ronald Fritz. A service film of Ethyl Corporation. The film opens with an animation on gas pumps. Volatility, freedom from impurities and anti-knock value, :51. Animated man with clipboard will instruct the viewer, :55. Animation continues and is looking at gasoline production, 1:20. Animation shows chemistry images, 1:35. Animation shows gasoline and distillation production processes. 1:49. Gasoline is blended, 2:15. Hood is lifted and we see an animation of an automobile engine, 2:45. Combustion chamber and compression stroke, 2:55. Gasoline is compressed, fuel is burnt, 3:10. Different gasolines are made and blended, 3:30. Gasoline attendant fills car with gas, 3:45. Carburetor, 4:05. Making fire in a fireplace, 4:33. Hydrocarbon molecules in petroleum, 4:45. Chemistry in petroleum, 5:05. Cold weather starts, 5:20. Hot weather, 5:27. Volatility and vapor lock, 5:45. Bubble of gasoline vapor blocks the line, 6:05. Gasolines adjusted for each season, 6:28. United states map and different cars, 6:40. Engine burning gas in animation, 7:05. Balanced volatility by blending different gasolines, 7:20. Impurities, 7:45. Animation shows sticky intake valve, 7:55. Engine performance and anti-knock value, 8:25. Test run up a hill with low grade gas, 8:45. Car goes up the hill, 9:00. Car struggles up the hill, 9:17. Combustion chamber, 9:23. Coil spring, 9:44. Piston is pushed down, 10:00. Gasoline burns slowly in the engine, 10:35. Pistons are pushed, 10:57. Combustion under knocking conditions, 11:10. High temperatures on a fuel that cannot handle them without exploding causes knocks, 11:30. Mechanic looks at car, 11:50. Engine suffers after overheating, 12:10. Anti-knock fuels, 12:29. Cars in city traffic, 12:40. Deposits build up in engines, 12:50. Pre-igniting engines and fuel, causes poor gas mileage, 13:05. Pick the right fuel, 13:40. Driving power is reduced when an engine knock, 14:05. High octane gasoline is best for your car, it resists knocks, 14:10. Engine animation, 15:06. High octane gasoline in high performance engines, 15:20. Man speaks to camera, 15:30. Gas tanks, 15:43. Well balanced volatility, free from impurities, high octane rating, 15:50.

Ethyl Corporation is a fuel additive company headquartered in Richmond, Virginia in the United States. The company is a distributor of fuel additives. Among other products, Ethyl Corporation distributes tetraethyllead, an additive used to make leaded gasoline. Founded in 1923, Ethyl Corp was formed by General Motors and Standard Oil of New Jersey (Esso). General Motors had the “use patent” for tetraethyllead (TEL) as an antiknock, based on the work of Thomas Midgley, Jr., Charles Kettering, and later Charles Allen Thomas, and Esso had the patent for the manufacture of TEL. Since the patents affected the marketing of TEL, General Motors and ESSO formed Ethyl Corp; each parent company had a 50% stake in the new corporation. Since neither company had chemical plant experience, they hired Dupont to operate the manufacturing facilities. After patents ran out, Dupont started manufacture of TEL on their own, and Ethyl started running its own operations.

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