97514b INDUSTRY ON PARADE 1950s CORPORATE COMMUNICATIONS SUGGESTION BOX TO MAGAZINES, RADIO & TV

Created by the National Association of Manufacturers between 1950-1960, the Peabody-award winning TV show “Industry on Parade” featured profiles of various industrial businesses. This episode of “Industry on Parade” looks at the importance of communication between management and employees and looks at best corporate communications practices. It looks at more “primitive” methods such as hand signals on the factory floor followed by more modern means such as in house radio and television channels. The benefits are shown as important for communication going in both directions as employees know what management wants and employees know how to make improvements to factory processes. Finally, there is a longer part about an in house magazine and how this is created to better communicate company positions to employees.

0:06 “Industry on Parade” theme, 0:36 Title “Making Contact”, 0:40 a men making different hand signals and signs in a 44-acre auto plant, 1:23 a radio station control room inside of a factory creates a communication flow for a parts manufacturer, 1:47 men with walkie talkies talking to employees, 2:29 a television studio inside a factory, where a closed-circuit TV station is used to communicate with workers 2:48 General Motors employees watching in-house television at an auto factory in Flint, Michigan, 3:06 the entertainment is being televised to other factories around the country, 4:00 different production processes being filmed with a 16mm movie camera. Making a 16mm training film in a factory. New Jersey’s Atlantic CIty Electric Co. has at 4:24 a man, who records information using a telephone system which can provide recorded messages for employees, 5:15 man putting information on a bulletin board, 5:48 a suggestion box, 6:11 board of directors sitting around a table, 6:37 C&O railroad employees at Huntington, West Virginia discussing the layout of a new shop, 6:55 overview of a model of the shop created by the employees, 7:32 an executive briefing employees, 8:15 supervisor talking to an employee, 8:50 Grayson Controls produces “The Relief Valve”, an in-house magazine for its employees. At 8:50, a woman collecting information from another woman for the plant’s magazine, 9:18 magazine editor and photographer with Speed Graphic taking pictures of an employee, 10:13 editor and artist working on the cover of the magazine, 11:01 editor presenting the magazine to the public relations department, 11:40 some sample magazine issue covers, 12:17 a family sitting in their living room, 13:04 Title “American Industry: Builder of a Better Tomorrow”

Grayson Controls was located in Long Beach, California and was one of the finest and most respected manufacturers of automatic devices for controlling and regulating temperature. The principal products manufactured were used in cooking, water heating and home heating appliances. Grayson Controls had employeed over 1,800 people and was the third largest employer in Long Beach.

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