The Pontiac Motor Division of General Motors Corporation, in cooperation with its 4,200 Pontiac dealers, presents a 1951 color movie called, Stepping Up with the Joneses, with script by Dick Owen Allen, directed by Stephen Kiefer, photography by Grover Seyfried and recorded by Ralph Goeke. The movie opens with a woman filling glass containers of milk, and the storing them in her refrigerator, 00:43. Mother and son discuss the family car around the dining room table, 2:00. The father enters and the family sits at the table together discussing the family car, 2:30. The father stirs milk into his coffee, thinking it is cream, 5:05. The father describes the new Pontiac features, including the integrated power-train made up of high compression engine, dual range, hydromatic drive and high-performance economy axle, 5:30. “The car with the power you want, when you want it, where you want it”. The Jones family arrive at the Pontiac dealership and are greeted by a salesman, 6:06. The Blue Pontiac is pictured, 6:22. The Pontiac salesman pitches the new car to the Jones family, 6:55. The hood ornament and nameplate are displayed, 7:59. The wheel disc, side moldings and trunk handle are featured, 8:04. The salesman shows the trunk of the car, 8:45. The Jones family get in the Pontiac to explore the interior, 9:10. The interior features of the car are shown, 9:50. Trim materials of the seat are shown, 10:01. Mrs. Jones sits in the backseat and talks with the salesman, 10:20. Locking rear-handles, 10:40. The salesman points out the “body by Fisher” design. Fisher Body was an automobile coachbuilder founded by the Fisher brothers in 1908 in Detroit, Michigan; it had been a division of General Motors for many years, but in 1984 was dissolved to form other General Motors divisions. Fisher & Company (originally Alloy Metal Products) continues to use the name.[1] The name and its iconic “Body by Fisher” logo were well known to the public, as General Motors vehicles displayed a “Body by Fisher” emblem on their door sill plates until the mid-1990s. An illustration shows the twin-duct ventilation system, 11:35. Dual range performance and the integrated power train are shown in a video illustration, 12:10. Mr. Jones sits behind the wheel and discusses the Pontiac with the salesman, 13:10. The dual range hydromatic drive shifter is featured, 13:34. No clutch in the Pontiac, the brake and gas pedals are shown, 13:50. The Jones family takes a Pontiac for a test drive, 14:30. The Pontiac engine, 14:44. Oil cleaner, 14:50. Downdraft carburetor, 14:56. White Pontiac is parked, 15:38. The salesman gives Jimmy Jones a model Pontiac car, 16:28. The Jones family discusses the value of their Pontiac, 17:15.
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