94214 ” EXPLORING LOUISVILLE KENTUCKY ” 1960s J.C. PENNEY SPORTSWEAR PROMO FILM

This film short promotes the city of Louisville, Kentucky and a clothing line of Navy and Old Salt sportswear featuring a type of easy care polyester fabric known as Fortrel. The clothing line was sold by J.C. Penney in the 1960s. The film starts with shots of a riverboat along the Ohio River as well as shots of the city limits sign. At 1:20 a visit to Churchill Downs, the home of the Kentucky Derby. At 1:41 the Derby Museum is shown. At 2:00 college couples pose for snapshots at a statue of Daniel Boone. At 2:15 they visit Farmington, which was designed by Thomas Jefferson. At 2:51 a visit to the University of Louisville and a statue of Rodin’s Thinker. At 3:19 a visit to the Kentucky Railroad Museum. At 3:50, 1000 revelers are seen in front of the J.C. Penney building. The parade moves down to the wharf area where the steamboat Belle of Louisville is docked. A co-ed is crowned beauty queen and then the sternwheeler gets underway. The Stephen Foster Singers perform at 5:30.

Belle of Louisville is a steamboat owned and operated by the city of Louisville, Kentucky, and moored at its downtown wharf next to the Riverfront Plaza/Belvedere during its annual operational period. Originally named Idlewild, she was built by James Rees & Sons Company in Pittsburgh, Pennsylvania, for the West Memphis Packet Company in 1914 and was first put into service on the Allegheny River. Constructed with an all-steel superstructure and asphalt main deck, the steamboat is said[by whom?] to hold the all-time record in her class for miles traveled, years in operation, and places visited. Belle of Louisville’s offices are aboard Mayor Andrew Broaddus, also a National Historic Landmark.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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