This short 1986 film celebrates Coca-Cola’s 100th Anniversary with a look back at the company’s founding in 1886, the development of bottling the beverage, and a recap of the marketing campaigns for the product. The film opens with an image of President Grover Cleveland and an illustration of John Pemberton with Jacob’s Pharmacy in the background. Another photograph shows people at a store enjoying soda fountain drinks. A picture shows the room where early carbonated soda was made. Next, viewers see an image of Asa Candler, followed by a picture of the first building constructed to be the company’s headquarters (01:48). The film presents images of Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, TN; the two men bought the rights to bottle and sell Coca-Cola. Viewers see one of their early bottling plants (02:40). A man makes a Coke at a soda fountain shop (03:14). There is footage of cars driving, people dancing, and women protesting for the right to vote. Men load bottles into crates at a bottling facility (04:32); footage shows bottles being filled on the production line. Viewers see a picture of new Coca-Cola President Robert Woodruff (05:38). Pictures show the product being sold overseas. There are images of various Coca-Cola advertising campaigns featuring children, Santa Claus, soldiers, and musicians (06:41). A photograph shows a Coca-Cola truck in post-war Japan. Next, the film shows clips or images of 1950s marketing campaigns for the company (08:44). Viewers see new bottling facilities, trucks, and vending machines juxtaposed with images of the first versions of each (including a 1935 vendor machine). The film then shows a number of commercials from various advertising campaigns: an animated television commercial (12:17); “Things Go Better With Coke,” where people are enjoying the beverage at a pizza parlor; “It’s The Real Thing” (14:25); “Coke Adds…Life,” where people party and dance on a Saturday night (15:35); “Have a Coke and a Smile,” where a young boy gives his Coke to Pittsburg Steelers “Mean” Joe Greene; “Coke Is It,” where people drink the beverage on the set of a musical production (16:33); the Coca-Cola Classic “Red, White, and You” campaign with shots of Americans from all over the U.S., including a miner, football players, and jazz musicians; “Catch the Wave” (17:50). The film shows shots of various people holding or drinking bottle of Coca-Cola (18:47), the 100th anniversary commemorative coin (19:40), and, concluding the film, the “It’s the Real Thing” campaign where young people from all over the world sing on a hilltop in Italy.

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published. The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high fructose corn syrup). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com