92364 “WHAT’S BACK OF A LONG SAFE RIDE: THE STORY OF FEDERAL TIRES ” 1940s AUTO TIRE PROMO FILM

The Tide Water Associated Oil Company presents this late 1940s, black and white film called, “The Story of Federal, What’s Back of a Long Safe Ride.” This promotional film for Federal Tires (an American brand, not to be confused with the post-WWII Taiwanese company) was presented by the marketers of Veedol, Flying-A Ethyl Gasoline and Tydol Motor Oil. It likely dates to 1948. The movie opens with 1940s cars quickly moving down dirt roads. Cars ride down the highway, 1:00. Men and women work in the laboratory, 1:30. Men and women work with factory machines including an electron microscope and spectroscope, 2:00. Tire fabric and rubber compound materials are shown, 2:30. Engineers work on tire designs with a slide rule, 3:05. Clay is used to design a prototype tire tread. Tire testing on the road, 3:25. Car drives on soap to test tires, 4:00. Man wets road to test tires, 4:20. Men work in the factory testing tires, 4:45. Tire is tested against machine, 5:20. Tire takes puncture test, 5:45. Large airplane tire is tested against machine, 6:20. Men measure results of airplane tire test, 7:10. Cars ride down the highway and dirt roads, 7:25. Car tests, 7:50. Inside of tires, 8;07. Tire factories and factory workers, 8:25. Fabrics go into machine for mixing, 8:40. Men on assembly line, 9:10 Rayon cords are woven, 9:35. Cords are put into latex dip, 10:10. Cords get coated with compounded rubber stock, 10:50. Fuel tuber, 11:22. Rubber strips are expelled from the machine, 11:33. Tire cooling vat, 11:38. Tire tread cutting machine, 11:51. Tread cutting examples, 12:04. Tread stock is weighed, 12:15. Flipper strip ties beads into tire, 12:35. Women work manually to ensure accuracy in tire production, 12:45. Man rolls rubber onto wheel rim from machine, cutting rubber by hand, 13:12. Man molds rubber onto rim, 13:30. Machine smooths out rubber on rim, 13:50. Man uses machine to smoothly apply rubber strips to rim, 14:50. Machine continues to trim rubber on rim, 15:22. The merry go round, assembly line for tire building, 15:42. Men smooth the rubber onto rims, 16:25. The platform spins to make the men’s work easier, 16:50. Machines continue to smooth out the rubber’s edges, 17:20. The lid closes and forces the tire into shape, 17:45. Curing machines, 18:10. Synthetic Butyl rubber packages, 18:30. Inner tube machine, 18:45. Butyl tubes. Butyl inner tube is displayed by man, 19:20. The curing room, 19:46. Federal Air Wing tire emerges from curing machine, 20:07. Tire is removed from machine, 20:25 and balanced. Men inspect final tires hanging on machine, 20:40. The finished product tire on the car, 20:50. Shots of cars on the highway, looks like Chicago, Illinois.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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