87804b 1940s JUNIOR ACHIEVEMENT PROMOTIONAL FILM YOUTH FINANCIAL LITERACY & ENTREPRENEURSHIP

This color educational film promotes Junior Achievement, also known as JA and now called JA Worldwide. Junior Achievement is a program that educates students, in this case, high school students about financial literacy, work readiness, and entrepreneurship. Judging from the clothing styles, the film dates to the mid to late 1940s or early 1950s. Junior Achievement was founded in 1919 by Horace A. Moses, Theodore Vail, and Winthrop M. Crane. Following World War II, the organization grew from a regional into a national organization. In the 1960s, JA began its growth into an international organization.

Opening: appreciation of those who made the film possible. Animated map of America. Steel mills (:06-:48). Factories. Engineers work on plans. Women operate adding machines. Machinists at work. People enter a building. Employment opportunities sign. High school students, including an African American girl, are shown in Elizabeth, NJ. They look at what’s out there in terms of job opportunities, shown on a signboard. The class enters the Bristol Meyers Products Division building and talks to a supervisor about open opportunities (:49-3:03). States on the map of the USA are mentioned with a red dot. Junior Achievement sign. The Bristol Meyers executive talks with the classmates and explains. Junior Achievement business center is shown; this one is sponsored by the Esso Standard Oil Company. The people in the center listen to an advisor tell them about job opportunities. Some of the class ask questions. A classmate plays the new president of the company. An advisor has a board that goes over money required to set up a business – material, rent, wages, machines, charter fees are explained (3:04-5:56). A young woman speaks with a newspaper editor, sells him stock in her company as part of a class exercise, another man gets a businessman to buy stock as well. Stock sales are recorded and stock certificates are provided. A boy and a girl talk to a salesman (5:57-7:23). Junior Achievement students at work. In a Junior Achievement center, they set up shop. Sanding, bending, and painting, these Achievement students make a modern candelabra. These students make a top notch metal cleaner. Some women print labels for locals. Advertising is crucial. They display color signs that advertise their products. Girls cut and sew while others help complete the product

(7:24-9:24). Copper Art Products Co., pride of workmanship is key. Cut, thread, bend and assemble the product. Girls package the product. A man goes to a home. A salesman sells the lamp door to door. Students fill out paperwork. A meeting is held for the students (9:25-11:19). Checks are filled out. Class fills out stockholder reports. A check is attached to the stock report. A man leafs through the stock report. Men leave a factory. Junior Achievement students have an annual week long conference, it brings students from around the country together (11:20-13:22).

Students listen to professionals discuss. A young woman receives an award for an outstanding promotion campaign for the year. A boy receives an award as well. Chamber of Commerce trophy goes to a woman. American products, Junior Achievement products (13:23-15:20). No end credits.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit http://www.PeriscopeFilm.com

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