The Coffee Publicity Association presents viewers the cultivation of coffee plants beginning with the harvest process, the sorting of the beans, and the process of turning the fruit into a commercial product. The film is based in Brazil and it was likely part of a promotional campaign to encourage more viewers to purchase the commodity. MacDonald Hobley; a notable British actor and writer, provides commentary for the film (:36). Two cultivators sift through dirt in a Brazil coffee farm (:49). Small coffee trees are tended to (1:02). Seedlings are protected from direct sunlight (1:06). Tall fruit bearing trees stand at five years of age (1:13). White flowers appear on the branches (1:20). A female Brazilian plucks fruit from the trees (1:34). A close shot shows the colorful beans in a basket (1:43). Brazilian coffee farm hands stand by large piles of the sorted beans (1:48); these are set out to dry naturally in the sun. MacDonald notes the US was the largest consumer of coffee (2:07). Sacks of the beans are weighed (2:08). Locals carry large sacks atop their heads (2:19). Tons of the crop are loaded onto a cargo ship bound for the London docks (2:48). Sacks of coffee beans are unloaded from cargo ships in dry weather (3:10). Dock workers receive the goods (3:51). The narrator notes Turkish traditions which include coffee (4:00). Bags are marked for London (4:20). The load is transported to Hay’s Wharf (4:28). A crane moves the goods with the city buildings of London behind the workers (4:49). Wholesale merchant’s tasters conduct a sampling of the coffee (5:01). The beans are lifted to the nose to check aroma (5:55). The camera pans over the various types of beans sampled (6:32). A coffee auction is conducted in Mincing Lane (6:42). This is an area traditionally well known for its spice and tea trading. One of the auctioneer’s cards is noted (6:54). Coffee sacks are delivered to a roasting and packing plant after the auction (7:27). The beans are taken into the factory (7:53) and stacked according to grade. On the floor of the factory, employees roast and ground the beans (8:07). An employee feds the beans into a hoper (8:21). A close shot shows the beans sucked into the blending machine (8:41). Beans flow into storage hoppers (8:58). The temperature and time for roasting is adjusted (9:10). An employee pulls a sample for testing (9:23). Beans are stored and cooled in hoppers (9:42). Unground beans are sorted for special orders (9:58). The grinder appears (10:06) pumping out freshly grounded coffee. A special hoist helps to prevent the beans from being overly exposed to oxygen (10:22). A senior taster plucks a sample (10:31). The taster spits out the coffee (10:40). The weighing machine is highlighted (10:48). A female employee sorts the ground coffee into bags (10:53). The bags are folded and sealed (11:12). A housewife shows viewers how to prepare coffee at home (11:43). She shows her coffee is kept in a tin (11:59). She operates a personal mill to grind her own beans (12:10). An espresso machine is put to use (12:25). A woman steams the milk (12:36). The freshly frothed cappuccinos are zoomed in on (12:43). The barista delivers these to guests at a table (12:48). The “jug method” of coffee preparation is displayed (13:06). The German method employs a paper filter (13:30). The vacuum machine (13:57) and the percolator are displayed (14:20). Instant coffee is prepared (14:45). A freshly brewed cup mixed with milk (15:17) closes the film. This was a Seven Seas production (15:28).

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