Made to launch the 1960 product year, CIRCLE OF CONFIDENCE shows the Case Corporation’s full line of tractors and farm equipment. The premiere of the “easiest to drive”, “easiest to work” machines was extremely successful, with over $150 million in pre-orders placed for Case equipment between 1958-1960.

The Case Corporation was a manufacturer of construction equipment and agricultural equipment. Founded by Jerome I. Case as the J.I. Case Threshing Machine Company, it operated under that name for most of a century. For another 66 years it was the J.I. Case Company, and was often called simply Case. In the late 19th century, Case was one of America’s largest builders of steam engines, producing self-propelled portable engines, traction engines and steam tractors. It was a major producer of threshing machines and other harvesting equipment. In the 20th century, Case was among the 10 largest builders of farm tractors for many years. In the 1950s its construction equipment line became its primary focus, with agricultural business second.

Founded by Jerome I. Case in 1844 as the J.I. Case Threshing Machine Company, the company operated under that name for most of a century, until 1928. In some of its advertisements the name was styled J.I. Case T.M. Co. for short. Another business founded by Jerome I. Case, the J.I. Case Plow Works, was an independent business. When the Plow Works was bought by Massey-Harris in 1928, the latter sold the name rights to the J.I. Case Threshing Machine Company, which reincorporated as the J.I. Case Company. That company, which became majority-owned by Tenneco in 1967 and a wholly owned subsidiary in 1970, was often called by the simple brand name Case.

Case’s corporate entities and brands changed repeatedly in the 1980s and 1990s. When its corporate parent, Tenneco, bought International Harvester’s agricultural equipment division and merged it into Case, the J.I. Case Company continued, but it began using the Case IH brand. In the 1990s it changed names several more times (each name including “Case”) before its merger into CNH Global ended its history as a distinct entity. Various CNH brands continue to make use of the Case name, such as Case CE and Case IH.

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