Made in an era when Atlantic City was one of America’s pre-eminent tourist destinations, “ON THE BOARDWALK” was created and presented by the Convention Bureau of Atlantic City (:10). As the film begins, tourists arrive by Eastern Airlines airplane, train, and by Twin Coach bus. Atlantic City was once no more than a fishing village, yet today is one of the most prominent vacation destinations (:48) and boasted a famed boardwalk lined with seven miles of white sands (:58). Travelers from every state, and some countries, arrived through airlines (1:32) and easily accessible highways (1:39). A varied sort of hotels existed from the more luxurious on the boardwalk (1:59) to the more reasonably priced off (2:25). A wide range of activities exists throughout the city regardless of where one stayed (2:41). The Atlantic City Beach Patrol is shown and it’s well trained lifeguards are attuned to sun bathers as well as swimmers (3:14). The city was considered a hot spot for newlyweds and honeymooners (3:37). It suited the youth as well as older generations (4:05). The boardwalk was designed to have exciting shops lining one side and stunning view of the ocean along the other (5:03). The best way to describe the unique attraction was as a massive cruise deck (5:09). Besides ocean swimming, pools existed as an alternative (5:27). Activities, whether they be strenuous or not were available for all ages (6:15). The nightlife was full of entertainment in forms of restaurants, nightclubs and amusement parks (6:32). At the Convention Center, the Ice Capades show is rehearsed and will travel to cities all over the coast (7:04). Bicycling down the boardwalk (7:35) and horseback riding along the shores are offered to vacationers. In addition, the large public sailing fleet of the inlet enabled visitors to enjoy cruises (8:07). For a more thrilling ride, speedboats were available (8:26). A few miles from the boardwalk, on the Black Horse Pike is the racetrack sponsored by the Atlantic City Racing Association (9:25). The Atlantic City Tuna Club (10:25) was the largest in the world with a membership of 1,400. Fishing in the bay or in the deep sea, could be enjoyed from spring to fall (10:36). Men along the shore enjoy surf fishing (11:56). Heading back to the boardwalk, rides at amusement parks entertained children and parents alike (12:07) at the Steel Pier. At the end of the pier, is an outdoor stadium for the water circus (12:38). Along with everything to do and see, there were ample opportunities for relaxation (13:38). The old Absecon lighthouse had once stood near the beach,yet now rested on land built up from nature over the years (14:18). Another landmark is the Elephant Hotel (14:28) aka Lucy the Elephant. Many visitors became residents in the city’s residential neighborhoods (14:37). Several golf courses existed in the mainland year round (15:27). Atlantic City’s Convention Center cost $15 million and was the largest in the world. It hosted the Miss America Pageant (16:05). Mummers are seen parading through the streets (16:05) and the winner of the pagent will be announced in the Convention Center (18:06). This has been a Reid H. Roy Film Industry Production (18:53).
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