During WWII, with the war on and gasoline rationed nationwide, Shell Oil realized its gasoline dealers would need to differentiate themselves from other vendors. So, they launched an ad campaign based on providing full service, in co-ordination with the War Department as a wartime marketing program. This “Ground Crew Service” campaign compared the work of the service station attendant to that of an Army Air Corps crewman. As part of the effort, 8 squadron emblems were issued as part of a Ground Crew Service Promotion and were given away to customers and prospects. The emblems printed on a canvas like material were colorful and are now quite uncommon. Complete sets are rare since wartime materials scarcity limited production.

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