Willys, the “World’s Largest Manufacturer of Utility Vehicles,” presents the “Jeep Family of 4-Wheel Drive Vehicles and Special Equipment,” a circa 1954 black-and-white film promoting Jeeps produced for civilian use. Following the success of Jeeps during World War II, the film opens with an explanation of how the vehicles soon their way to civilian use. Some of the vehicles seen in this film are used by construction companies, farmers, firefighters, and even at airports to tow aircraft and move cargo trailers and plow snow. At mark 02:49 the film introduces other types of Jeep equipment, such as a generator that turns the vehicle “into a mobile source of electric power to operate saws, communication equipment, motion picture equipment, flood and spotlights. And indeed any electrical equipment that must be moved around over bad terrain or in bad weather.” Scenes also capture telephone company repair crews, oil field crews, plus local and state road crews and construction companies. A Jeep is shown at a cemetery at mark 04:03 moving sand, shrubs, and burial equipment around the grounds in addition to lifting memorial markers. The viewer learns about variable engine speeds beginning at mark 05:55 with an up-close look at an engine and a discussion of its power, as well as various ways that power can be tapped for various operations. As it continues the film touts the Jeep rotary cutter (mark 07:45) as high brush is cut down, a hammer mill (mark 08:15), and a trencher (mark 08:30). There are forklift attachments, front and rear winches, as a front winch is shown a dead tree from the ground (mark 10:10). The sales pitch rolls on at mark 11:42 showing some Jeep steel tops including the half-cab, master, and standard top — “each one designed for a special purpose but all three designed to stand up in rough hard service year after year.” Mark 12:00 begins an explanation of the vehicle’s 4-wheel drive capabilities, meaning that the vehicle “can go anywhere to do its job” including remote camping and hunting spots, while by mark 13:48 there’s a look at a Willys sedan delivery vehicle as grocery store employees are shown loading items into the back, and the Willys pick-up trick at mark 14:52. Other models are shown hauling grain and livestock, as well as an ambulance (mark 17:00).
This fascinating film by Willys dates from the immediate post-WWII period, when the first Jeeps were produced for civilian use. Some of the vehicles seen in this film are used by construction companies, farmers, even at airports to tow aircraft and move cargo trailers and plow snow. Attachments allow the Jeep to haul heavy equipment while a power takeoff can be used to power equipment to pump water, cut wood, cut down plants and crops, and more. In short, the Jeep had proved its versatility during the war and gained the respect of American G.I.s, and this film shows it could and did serve in many roles in the civilian world.
At the 11:55 four wheel drive is demonstrated, with a variety of Willys trucks being shown including ambulances, tow trucks, farm vehicles, and more.
Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles. The original Jeep was the prototype Bantam BRC. Willys MB Jeeps went into production in 1941 specifically for the military, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep became the primary light 4-wheel-drive vehicle of the United States Army and the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war.
The first civilian models were produced in 1945. It inspired a number of other light utility vehicles, such as the Land Rover. Many Jeep variants serving similar military and civilian roles have since been designed in other nations.
Final production version Jeeps built by Willys-Overland were the Model MB, while those built by Ford were the Model GPW (G=government vehicle, P designated the 80″ wheelbase, and W = the Willys engine design). There were subtle differences between the two.[18] The versions produced by Ford had every component (including bolt heads) marked with an “F”. Willys also followed the Ford pattern by stamping its name into some body parts, but stopped this in 1942.[19] The cost per vehicle trended upwards as the war continued from the price under the first contract from Willys at US$648.74 (Ford’s was $782.59 per unit). Willys-Overland and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced about 640,000 Jeeps towards the war effort, which accounted for approximately 18% of all the wheeled military vehicles built in the U.S. during the war.
From 1945 onwards, Willys took its four-wheel drive vehicle to the public with its CJ (Civilian Jeep) versions, making these the first mass-produced 4×4 civilian vehicles. In 1948, the U.S. Federal Trade Commission agreed with American Bantam that the idea of creating the Jeep was originated and developed by the American Bantam in collaboration with some U.S. Army officers. The commission forbade Willys from claiming, directly or by implication, that it had created or designed the Jeep, and allowed it only to claim that it contributed to the development of the vehicle.[11] However, American Bantam went bankrupt by 1950, and Willys was granted the “Jeep” trademark in 1950.
The first CJs were essentially the same as the MB, except for such alterations as vacuum-powered windshield wipers, a tailgate (and therefore a side-mounted spare tire), and civilian lighting. Also, the civilian jeeps had amenities like naugahyde seats, chrome trim, and were available in a variety of colors. Mechanically, a heftier T-90 transmission replaced the Willys MB’s T84 in order to appeal to the originally considered rural buyer demographic.
Willys-Overland and its successors, Willys Motors and Kaiser Jeep supplied the U.S. military as well as many allied nations with military jeeps through the late 1960s.
In 1950, the first post-war military jeep, the M38 (or MC), was launched, based on the 1949 CJ-3A. In 1953, it was quickly followed by the M38A1 (or MD), featuring an all-new “round-fendered” body in order to clear the also new, taller, Willys Hurricane engine. This jeep was later developed into the CJ-5 launched in 1955. Similarly, its ambulance version, the M170 (or MDA), featuring a 20-inch wheelbase stretch, was later turned into the civilian CJ-6.
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