75192 NESBITTS FRUIT COMPANY “FUTURE UNLIMITED” SOUTHERN CALIFORNIA TRAVELOGUE 1960s

This 1960s travelogue was made by the Nesbitt’s Fruit Company in the 1960s. The film shows various scenes in Southern California and Los Angeles, including of course fruit production and the making of Nesbitt’s products including its famous orange soda. Some of the sights in the film include Union Station, Disneyland (14:00 mark), Knott’s Berry Farm (12:00), the oil fields, the Douglas Aircraft factory (5:00 mark), the Miss World Competition parade (5:30 mark), the sportswear and swimsuit industry (7:00 mark), and more.

Nesbitt’s was a popular brand of orange-flavored soda pop in the United States during much of the 20th century. Nesbitt’s was produced by the Nesbitt Fruit Products Company of Los Angeles, California. The company also produced other flavors of soda pop under the Nesbitt’s brand and other brand names. The Nesbitt’s Fruit Products Company was founded in 1924, named after its founder Hugh S. Nesbitt. The Nesbitt’s brand debuted in 1927, initially as part of the company’s line of soda fountain products. Nesbitt’s began bottling Nesbitt’s orange in either 1938 or 1939, putting it in direct competition with established market-leader Orange Crush.[1] Nesbitt’s became the US market leader of orange soda pop during the late 1940s and 1950s, with advertisements featuring a then-unknown model named Marilyn Monroe (1946) and proclaiming itself to be the “Largest selling bottled orange drink in the world”.[2] Nesbitt’s own brand of orange beverage was surpassed in popularity by Fanta in the 1960s and faded in popularity. In 1972, the company was sold to The Clorox Company, and in April 1975, the bottling operation was sold to Moxie Industries, Inc. (now Monarch Beverage) of Atlanta.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit http://www.PeriscopeFilm.com

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