This film, which apparently was made for retailers such as grocery store managers, focuses on the efforts of the company known as Meadow Gold to promote its products, including point-of-sale displays. Meadow Gold is a well-known dairy company which still operates (as part of Dean Foods) across the western USA.

The film opens with a title screen (:19). Some of the products offered are shown (:47) including ice cream and milk. Meadow Gold sought to vamp up their merchandizing campaign (1:30) as a plant sales manager is seen with an employee who performs in store demonstrations and samplings. Meadow Gold preferred to use their own employees versus contracting an outside source for marketing or merchandizing purposes. The pair go over products (1:50). The Demonstrators Report Form was used as a tool during the demonstrations (2:30). The sales manager is seen in the dairy aisle at the local grocery store (2:58) with the store’s manager. They go over reports of sales of Meadow Gold’s products (3:23). One book is zoomed in on which has records dating back five years (3:50). An employee offers a Meadow Gold Ice Cream sampling to a young mother and child in the market (4:27). Meadow Gold advertisements are set throughout the grocery store (4:39). She then samples an ice cream cone for another customer (5:19). A combination package is displayed for consumers (6:12). A balloon artist works to shape balloons for a balloon demonstration to attract customers in the store (6:38). A mass display is shown (7:00) to be one of the more useful methods of advertisement. A customer walks by and tries a sample from one of the cartons in the display (7:42). A Meadow Gold employee sets up a display carefully (8:37). The film breaks down the best way to set up a product display within the grocery store (9:12). With consistent research, workers can figure out what placement will promote the highest sales. A merchandizer watches as consumers approach the display in order to discover the best placement for his product (10:08). The film takes a zoom in shot on the cottage cheese display (11:44). Two workers show how to set up the island tub style display shown in store (11:55). The base is first set up (12:04) and crushed ice is loaded into the aluminum bin (12:17). Wrapping paper is used as a skirt around the base (12:58). Point of sale pieces are then tacked onto the tub (13:10). The cottage cheese is stacked neatly (13:26) and the sign used to attract attention is stuck in the center (13:42). Meadow Gold cottage cheese is set on display with canned peaches (14:18). A demonstrator shows off the products to a nearby shopper (14:30). The point of sale poster is zoomed in on for the cottage cheese (15:01) which is intentionally designed to capture the consumer’s eye. Two female merchandizers (15:15) work to aide in the sale of the cottage cheese. One woman packs the tubs wrapped in point of sale advertisement (15:27) as the other does the active selling work. A sales manager works to tidy up one of the displays (16:15). Meadow Gold employees are then shown participating in a store opening (16:50). Vehicles with Meadow Gold advertisements are seen parked throughout the lot (17:12) of the newly opened store known as Gaylor’s. An elaborate display is viewed on the inside of the mart (17:33) offering free samples and highlighted with colorful lights and trinkets. The same scene is shown after sunset (18:00). A soda fountain clerk treats guests to Meadow Gold sweet treats (18:32). A point of sale display case follows showing the low costs of items like half gallons of ice cream; which, today, can run up to six dollars (19:23). The film takes a visit to a restaurant as a female server takes a guest’s order (20:18). In an attempt to upsell the guest, the employee then turns and motions to the Meadow Gold advertisements suggesting ice cream with his pie (20:30). Butter is shown to have been imprinted with the Meadow Gold logo (21:29). Meadow Gold cottage cheese is served to a patron (21:39). Beatrice Cooke of the Meadow Gold appears (22:09) to conduct a cooking demonstration. She passes out recipe cards to guests of the cooking school (23:26). A magazine known as “Let’s Go Places” (23:40) depicts the Meadow Gold advertising campaign. The film wraps up on samples of the Meadow Gold butter, milk and ice cream products (25:16). This film was directed and animated by Bernard Wanagas (25:53).

This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com