This 1953 film from the Swiss Federation of Watch Manufacturers gives tips for salesmen that will help them assure customers and successfully sell fine Swiss watches. The film opens with a shot of an American town’s main street. People window shop along a street. Women help customers at a department store. People look in at a jewelry store watch display (01:30). Inside the store, a woman approaches a salesman to discuss purchasing a watch. The salesman shows the woman several different watches. A woman holds a dress up to her to size it by eye. The film shows the inside of a watch (04:23). Viewers see the precision machines used to make watches. A craftsman assembles a watch (04:56). A rotating display case shows a variety of fine Swiss watches (05:14). Another salesman shows a male customer a watch (06:21). The first salesman presents a very slim dress watch to the customer. A man winds his watch as he gets ready for work in the morning (08:31). He is then shown tinkering with his watch (08:55). There is a close-up shot of a watch jewel (09:38), a synthetic stone used to protect the moving parts of a watch. A diagram shows where the watch jewels are located (10:17). The film shows different types of watch owners, including a doctor, a pilot, an engineer, and a cameraman (11:32). The salesman shows the woman a versatile, durable watch (12:07); there is a clip of a woman wearing the watch while doing dishes and accidentally submerging the watch in the sink. Next, viewers see the gears of a self-winding watch (13:10). The salesman talks to the customer about their service department. In the service department, a craftsman works on repairing a watch (14:20). The film concludes with the female customer walking out of the jewelry store after purchasing a watch.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com