Industry on Parade was a short television program that aired in the U.S. from1950-1960. It was produced by the National Association of Manufacturers. The series demonstrated complicated industrial processes that transformed raw materials into finished products. Industry On Parade Wood Lore is one of those black and white, public service, industrial films, probably produced in the mid 1950’s. Narrators used were Bob Wilson, Peter Roberts, and Radcliffe Hall. It was produced by Arthur Lodge Production, Inc. In 1953, Arthur Lodge formed his company and began producing his educational films. He wrote and produced more than 500 episodes for Industry On Parade.
Wood harvesting – felling trees (0:42-0:47). A large chain saw (0:48-1:06). Hauling trees in the woods with a bulldozer or crawler tractor (1:08-1:22). Load of tree logs ready for the saw mill (1:23-1:30). Yale School of Forestry, Yale Forestry Camp, Crossett, Arkansas sign (1:32-1:34). Office calculating machines in use (1:42-1:50). Kale Plotter gives the three-dimensional effect (1:51-2:13). Survey equipment (2:33-2:44). Abney Level in use measuring the height of trees (2:45-2:52). Measuring the age of a tree using an increment borer (2:54-3:34). A sailboat at sea (4:40-4:54). White Stag Manufacturing Company making sails and canvas articles (5:00-5:04). Sewing a sail (5:05-5:23). Putting in grommets (5:27-5:40). Making stylish sports clothes (5:58-6:17). Cotton fabric (6:18-6:27). Fabric cutting tool (6:28-6:37). Putting on buckles (6:42-6:47). Sailboat on a lake (6:58-7:05). Cleveland, Ohio firm Designers for Industry (7:11-7:14). Designing new produces / product development (7:16-7:43). Old electric hammer (7:44-8:05). Designing with the customer for improving the product – automatic nailing machine (8:08-8:57). Auto Soler Co. – Making the automatic nailing machine (9:02-10:00). Late 1940’s cars (10:09-10:10). Early 1950 cars (10:33-10:35). Oven baked Rock Cornish Game hens (10:47-11:21). Rare birds for cross-breeding (11:25-11:52). The results – baby chicks / Rock Cornish Game hens (11:58-12:25). Adult Rock Cornish Game hens (12:26-12:39). Dressed Rock Cornish Game hens ready for market (12:52-13:01). 1950’s Chevrolet farm truck (13:03-13:13).
White Stag was originally known as Hirsch-Weis, after its owners Max and Leopold Hirsch and their partner Harry Weis. The Hirsch brothers and Weis began the Willamette Tent and Awning Company, which made canvas materials and, later, clothes for mill and lumber workers. In 1931, Max’s son Harold Hirsch (1908-1990) began a new venture. He had returned to the family business from Dartmouth College, where he was a member of the ski team. Sensing an opportunity, the young Hirsch used a corner of the family factory to make ski apparel. The name he chose was White Stag Sporting Goods, using the English translation of the German names Weis and Hirsch.
As outdoor recreation became more popular, White Stag broadened its line to other types of casual sportswear. From 1950 to 1958, sales rose from $4 million to $14 million a year, making it the country’s largest retailer of ski clothing. By 1956, when the company went public, the Hirsch-Weis Manufacturing Company was renamed White Stag Sportswear.
White Stag was purchased by the Warner Brothers Company in 1966. A former corset and brassiere manufacturer, Warner Brothers had diversified its business in late 1950 to include men’s clothing and sportswear. The company went public in 1961 and renamed itself the Warnaco Group in 1968.
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