63734 1970s IBERIA AIRLINES CARGO SERVICE SPAIN & SPANISH EXPORT ECONOMY BARCELONA MADRID

The Threshold is a short film about Spain’s booming economy and manufacturing industry, partially enabled by Iberia Airlines’ jet freight service, allowing Spain to export its products all over the world. The film opens with shots of Madrid’s landmarks (00:20), an Iberia Airlines office, and footage of freight being loaded at Madrid’s airport (01:15). An Iberia Airlines jet taxis on a runway (01:58) then flies through the air. The film takes viewers on a tour of the different cities and regions that are contributing to Spain’s growing export capabilities. An aerial view of Barcelona (02:35) is followed by shots of its harbor, square, and factories, including a perfume and cologne factory (03:00). Workers package bottles of perfume. In Spain’s Costa Del Sol region, one finds pristine beaches (03:49) as well as a manufacturing plant for telephones in nearby Malaga (04:02). Women put the phones together in a modern factory. Glass pieces are produced (04:58) using old glass furnaces; talented artisans create beautiful glass works. The film then shows the Canary Islands (06:40), Tenerife, and Puerto De La Cruz. There are shots of the coastal hotels. Inland, canals move water for irrigating flowers (07:32) which are shipped all over the world. Workers tie flowers in bundles to prepare them for shipping via a jet freighter. Massive textile machines are manufactured in Barcelona (08:09). The machines are tested before being crated and shipped internationally. An Iberia Airlines jet takes off (08:55). Northern Spain has small factories that produce guns for hunting (09:10). A machine polishes gun barrels (09:52) while a craftsman (10:08) works on finishing a wooden gun stock. Steel factories are found in Northern Spain (10:44); a slab of hot steel is moved along the production line (11:20) on its way to becoming a roll of quarter-inch plate. An aerial shot of Toledo (12:31) and shots of what appears to be the Monastery of San Juan de los Reyes and the Toledo Cathedral show viewers another home of Spanish artisans and craftsmen. Artisans paint pottery (13:33) and produce other works of art. Toledo steel is used to produce swords (14:28). Spanish fishermen weigh lobster catches (15:02), then pack the lobsters into boxes for immediate export. A cigar factory (16:35) uses some of the most modern machines to roll cigars (17:24), but the best cigars are still rolled by hand (17:05). Cigars are boxed for export (18:53). On the island of Mayorga (19:28), with its beautiful castles, Spaniards produce synthetic pearls (20:31). A fashion show presents Spain’s influence in jewelry and clothing, as women show off fur coats and other pieces of fashion at shoots located at castles and old Roman ruins (21:19). There is a recap of the various industries with repeat footage, then the film shows the Freight Terminal in Madrid (24:05), in addition to an Iberia Airlines office and cargo being moved at the terminal. Cargo is loaded onto jets. The film ends with a shot of an old Spanish galleon on sea (25:08) and Iberia Airlines freight jets, which are the new Spanish galleons.

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