Industry On Parade was a television series created by the National Association of Manufacturers (NAM) from 1950-1960. The series consisted of weekly episodes that highlighted American manufacturing and business. Hundreds of companies and products were documented during the program’s decade-long run.
1957’s episode 332 takes viewers to industries or businesses in Utah, Massachusetts, Michigan, and Missouri. In Utah’s Salt Lake Valley, a man drives a harvester that digs up sugar beets (00:55). The Wasatch mountains serve as the background to a beet sugar factory (01:35). Shredded beets are treated with hot water at the Utah and Idaho Sugar Company in West Jordan, UT (02:00). Men operate vats of beet sugar water boilers. There are shots of the plant as well as processed beet sugar coming off the production line. Boxed beet sugar is readied for shipping. In Massachusetts, men sit in a classroom listening to a lecture (05:08). University students examine machinery. At Arthur D. Little, Inc. in Cambridge, MA (05:38), company president Raymond Stevens talks to new graduates about the company’s joint research-teaching positions. A woman works in the laboratory of the company then teaches science at a high school (07:14). Next, the episode takes viewers to the snowy shore of a lake in Michigan where a woman sits with her dog and draws nature scenes. Gwen Frostic, owner of Presscraft Papers in Frankfort, MI (07:44), transfers her sketches to linoleum blocks used to make prints. She locks her blocks into the chase of a printing press to print her designs onto paper (08:38). She produces finished greeting cards. The episode shows footage of Frostic in her shop as customers browse her cards. The episode’s final segment is about milk production at Sky-Go Farms in Fulton, MO. Employees measure feed and wash cows. Cows are milked, and the milk travels via glass piping to the processing rooms. A man monitors the temperature of the milk (11:51) and a control panel as the milk is pasteurized. The milk is packaged in cartons and loaded onto a refrigerated Sky-Go truck, which delivers the milk to grocery stores.
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