Presented by the Mead Atlanta Paper Company, Inc., PINE PACKS A PUNCH is a short film on the company’s operations in Georgia, which includes some emphasis on soil conservation. Produced by Robert M. Carson, this film shows the role the company (and Georgia’s timber industry) plays in the packaging industry. The film begins by discussing how agriculture has historically played a central role in Georgia’s economy, but the reliance on only a few crops—namely cotton—led to soil depletion and erosion. The barren land hit a breaking point during the 1930s, so Georgia began an initiative—the planting of native Georgia pine trees to solve the soil erosion and depletion problems. This initiative was primarily undertaken by the state’s pulp and paper industry. Restoration efforts were successful because of the quick growth of the pine trees native to Georgia; today, small tree farm operations (03:52) are providing the timber needed to fuel the demand for paper products throughout the country. Harvested pine is sent to mills like the Brunswick Pulp and Paper Company’s plant (04:22). Most of the pulpwood is supplied by private land owners and delivered to the mills by small independent truckers. Pine from more distant locations is brought in by rail. Plants like Brunswick’s turn timber into paper by using heavy duty cranes to load logs onto conveyer belts to be debarked (04:54). Logs drop into debarking drums (05:34) where the bark is stripped; the peeled logs move to chippers before being “cooked” (06:28), washed and screened (06:37), then made into pulp (06:47). Water is evaporated from the sheets of pulp, which is then trimmed and sheeted (07:40). Stacked sheets are weighed and loaded onto trucks, and sent off to be made into a variety of paper products. An aerial shot of the modern Rome Kraft Company mill (08:11) shows where Georgia Pine is manufactured into liner board, or Kraft paper board. Here, one of the world’s largest paper-making machines, the Conqueror (08:35), makes Kraft paper board at a rapid pace. At this mill, 12-ton Kraft board rolls are made (09:12), then cut into smaller rolls and loaded onto trucks for transportation. One of the world’s largest users of Kraft paper board is the Mead Atlanta Paper Company (10:58). Much of the packaging industry’s products is produced in Georgia, specifically by the Mead Atlanta Paper Company. Kraft paper is stored in mass (12:41) at the company’s modern packaging plant. Giant equipment moves the rolls of Kraft paper to production lines (13:10), where they are fed into a corrugator (13:40). Corrugated board is cut, printed, and scoured (14:17). The folder-tapper machine (14:50) folds and tapes or glues sheets, producing boxes ready to meet the needs of the merchant. The packaging industry doesn’t just produce cardboard packaging; the work of graphic artists and engineers contribute to new structures and artistic designs, impacting advertising and delivery of products. At the Mead Atlanta Paper Company, the cluster pack and bottle master carton are developed for advanced packaging of glass bottles, cans, and other items (17:38). The Mercury press (20:00) produces bottle-master carry-home cartons in bulk. Different printing machines produce specific packaging, such as the printers that di-cut cartons. Machines print colored graphics and product descriptions on the packaging, as well as producing complex folds. At the Mead laboratory (22:30), engineers and testing experts constantly test the designs of packages to ensure they hold up and meet merchant and consumer expectations. Companies like the Mead Atlanta Paper Company also provide their customers with other packaging services, such as the machines that wrap cartons around canned products—in this case, Libby’s Tomato Juice Handi-6 Pak (23:15). The film then shows Coca-Cola cartons being produced (24:08) then filled with bottles of Coca-Cola on the automation line. The film concludes by discussing how packaging helps merchants, such as grocery stores, price and stock products. Merchandising and packaging are regularly reinvented to continue to appeal to the consumer, all of which is part of the packaging industry.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com