This 1960 educational film presented by Charles Cahill and Associates covers the three bicycle rules of the road: 1.Look and be visible 2. Make turns and lane changes only after signaling 3. Obey all signs and signals. It also features police test footage of cars crashing into bikes at low speeds, to see the damage that can be done when not paying attention to these rules. The film features Schwinn bicycles and it seems likely Schwinn was a sponsor of the production.
0:15 “Bicycle Rules of the Road,” 0:21 presented by Charles Cahill and Associates 0:27 a pair of twins riding Schwinn bikes, 1:18 mangled Schwinn bikes after an accident, 1:38 busy street with traffic including a milk truck, 1:54 twins prepare to ride on the street and look in both directions, 2:15 group of cyclists riding close to the curb, 2:42 a car pulling out of its parking spot without warning, 2:55 POV demonstration of a blind spot while twins cross the street with a 1964 Ford Galaxie waiting, 3:51 twins entering street from a place where they can be seen, 4:15 twins demonstrating how to make signals for turns and stops, 5:26 a Ford Country Sedan making a quick stop after nearly missing the twins at the intersection, 5:38 a Plymouth Belvedere police car demonstrating how long it takes a car to stop when hitting the break, 6:25 same demonstration but with a Schwinn bike, 7:05 boy coming to a stop at a stop sign and a red light, 7:34 twins using a crosswalk at an intersection, 7:54 California Highway Patrol (CHP) officers demonstrate what happens to a Schwinn bike when hit by a Ford Edsel station wagon 9:06 a dad speaking with his kids before they go on a ride, 9:33 summary footage of the three rules, 10:41 group of kids riding down a hill.
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