This 1960s commercial shows the new Kodak Instamatic 110 Camera, and the Kodacolor II film cartridge. The pictures from the camera are compared to those from a 126 negative, and look virtually identical.

The Instamatic was a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963. The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators. During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used (erroneously) to refer to any inexpensive point-and-shoot camera. (It is also frequently used incorrectly to describe Kodak’s line of instant-picture cameras, the Kodamatic series.) The Instamatic name was also used by Kodak on some Super 8-based home-cine cameras.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com