This 20-minute advertising presentation reel shows the highlights of Pan Am Airlines’ “Pan Am Makes the Going Great” global ad campaign in 1969. Pan Am also had the famous tagline “The World’s Most Experienced Airline,” which is also mentioned in some of these ads. Some of the spots shown in rough or animatic form are by Henry ‘Hank’ Syverson, a cartoonist and illustrator, who contributed cartoons regularly to “The Saturday Evening Post” and many other magazines in this era. Print ads by Syverson are also shown. At the time these ads were made the Pan Am account was managed by J. Walter Thompson, and global in reach. This reel contains TV, radio, and print advertising samples and highlights the strategy behind the ads. The campaign features high production value print ads, and radio and TV commercials with catchy jingles, and even a direct mail campaign. The film includes a segment about Pan Am travel agents (17:30) booking travel on the computerized Panamac system (18:54). The film ends with a tease for the brand new, and super luxurious, Pan Am 747 jumbo jet, “the ship that’s a plane”.

Pan American World Airways, known from its founding until 1950 as Pan American Airways and commonly known as Pan Am, was the principal and largest international air carrier in the United States from 1927 until its collapse on December 4, 1991. Founded in 1927 as a scheduled air mail and passenger service operating between Key West, Florida, and Havana, Cuba, the airline became a major company credited with many innovations that shaped the international airline industry, including the widespread use of jet aircraft, jumbo jets, and computerized reservation systems. It was also a founding member of the International Air Transport Association (IATA), the global airline industry association. Identified by its blue globe logo (“The Blue Meatball”), the use of the word “Clipper” in aircraft names and call signs, and the white pilot uniform caps, the airline was a cultural icon of the 20th century. In an era dominated by flag carriers that were wholly or majority government-owned, it was also the unofficial overseas flag carrier of the United States. During most of the jet era, Pan Am’s flagship terminal was the Worldport located at John F. Kennedy International Airport in New York City.

We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: “01:00:12:00 — President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference.”

This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com