Cleverly designed as an educational film, this industrial film that subtly promotes Westinghouse refrigerators, stoves and other appliances has as its central focus the idea that crucial vitamins in food are being destroyed by improper food handling and preparation. For example, boiling and high heat, as well as exposure to air, can apparently cause loss of nutrients (as seen at the 7:00 mark). To demonstrate vitamin loss, samples are tested in a laboratory and the cost of “destructive methods” of cookings determined. “Vitamized Cooking” is then discussed at the 15:14 mark — 1) cook vegetables in little or no water, 2) start fast and cook quickly at high heat, 3) be sure heat is well distributed and well controlled, 4)cook in covered utensils without stirring to keep out vitamin destroying air.

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