Made by famed filmmaker Jerry Fairbanks in 1952, this industrial film for the H.J. Heinz Company shows the story of national distribution using ketchup as an example. As the film reveals, H.J. Heinz’s small home factory in Sharpsburg, Pennsylvania was able to grow into a coast-to-coast enterprise through innovation. The film contains images from 1950s American including a supermarket at the 2:20 mark, tomato farms, bottling plants (3:39), warehouses (4:50) in New York, Milwaukee, Chicago, Oakland, Jacksonville, Los Angeles and more. Baked beans are shown stored next to soups and other Heinz products, and sorted and stacked for delivery at 6:59. Forklifts load special glistening white delivery trucks bearing the H.J. Heinz logo. Another supermarket is seen at 7:23.
Apples are seen at 8:26, being sorted to make vinegar for cider.
At 10:39, a typical 1950s diner or snack room is shown.
The H. J. Heinz Company, or Heinz, is an American food processing company with world headquarters in Pittsburgh, Pennsylvania. It was founded by Henry John Heinz in 1869. The H. J. Heinz Company manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number two-brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; Ore-Ida label held 46% of the frozen-potato sector in 2003.
Since 1896, the company has used its “57 Varieties” slogan; it was inspired by a sign advertising 21 styles of shoes, and Henry Heinz chose the number 57 even though the company manufactured more than 60 products at the time.
On February 14, 2013, Heinz agreed to be purchased by Berkshire Hathaway and 3G Capital for $23 billion. On March 25, 2015, Kraft announced its merger with Heinz, arranged by Berkshire Hathaway and 3G Capital. The resulting Kraft Heinz Company is the fifth largest food company in the world. Berkshire Hathaway became a majority owner of Heinz on June 18, 2015. After exercising a warrant to acquire 46,195,652 shares of common stock for a total price of $461,956.52, Berkshire increased its stake to 52.5%.] The companies completed the merger on July 2, 2015.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit http://www.PeriscopeFilm.com
