Pan American World Airways presents “World Marketing in the Jet Age” is a 1961 color film promoting Pan Am cargo and freight operations. Produced by Henry Strauss Productions, a New York-based educational and corporate production company, the film reminds the viewer marketing involves more than taking a “come and get it” approach (mark 02:52). Rather, modern marketing strategies often involve dealing with situations beyond your control (05:10) including pilferage. Although expensive storage options exist, the film suggests another option at mark 06:00 — air cargo. The viewer is taken to a Pan Am air cargo terminal beginning at mark 06:55 as the narrator boasts how “it’s no telephone booth operation” but rather a fast-paced situation. Scenes show crates and cargo being moved about while signage points to the varied worldwide destinations. The action unfolds slowly as pallets are loaded onto Pan Am aircraft while a Pan Am cargo service manager explains at mark 09:30 how insurance costs by air are far less than surface routes — and is far faster. The marketing pitch continues and starting at mark 11:45 there are illustrations showing the myriad of air routes that circle the globe. The debate over air versus surface shipping methods continues and men weigh the pros and cons of each, while occasionally stressing the benefits such as “savings in volume handling” (mark 15:19). “There’s one thing that no business … can turn its back on: change,” one of the men emphasizes at mark 19:05. “And one change that I suspect is here to stay is air cargo.”
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
