This is a 1950’s era, color movie about Campbell’s Soup. This campy, 1952 cooking film shows you every possible recipe you can devise using Campbell’s soup. The Campbell’s Soup kid comes out on stage in front of a tomato. Campbell’s Soups present, The Magic Shelf. Featuring Anne Marshall, Director, Home Economics, Campbell’s Soup Company. The curtain opens and a magician with a tuxedo and top hat appears. The man winds up a handkerchief and makes a knot 1:00. The knot unravels itself 1:04. The man performs a magic show 1:30. The man performs a trick with a glass of milk making it disappear and reappear into a handkerchief 1:50. The man performs a trick with rice 2:15. The Rice Bowls of Fu Manchu, 2:25. He pulls several yards of paper garland out of the Rice bowl 3:00. Finally the rice bowl turns into a bouquet of flowers 3:24. His assistant (Anne Marshall) grabs the magic wand and waves it over the rice bowls and everything disappears. A bowl of Campbell’s tomato soup takes its place 3:40. A soup appears, then a salad, and a dessert… 4:10. A buffet supper with a soup tureen filled with Campbell’s soup 4:55. The woman waves the wand again and a beef stew appears. Also a casserole dish and cream of mushroom soup 5:45. Tomato soup takes center stage again 5:57. The curtains open and a lovely kitchen appears 6:09. The shelves are well stocked with Campbell’s Soup 6:25. A close-up of the Campbell’s tomato soup can, 7:25. Anne Marshall works in the kitchen and shows the magician how easy it is to make meals with Campbell’s Soup – The Magic Shelf 8:11. Anne pours soup over many meat dishes 8:45. Cream of mushroom soup is made into a delicate mushroom cream sauce 9:00. Anne pours it over the meat and vegetable dishes 10:06. Cream of celery sauce is made from Campbell’s Soup and is poured over fish 10:30. Tomato soup in meatloaf 11:00. Tomato soup is just the thing for a full-flavored spaghetti sauce 11:25. Tomato, cheese macaroni made with Campbell’s Tomato Soup 12:00. A soufflé is made with Campbell’s Soup 12:15. Cream of Mushroom is used again to make delicious dinners 12:31. Mushroom muffins are made 12:50. Anne has made a cake with Campbell’s tomato soup 13:15. Chicken-cranberry salad made with Campbell’s Cream of Chicken soup 13:53. Salad dressings made with Campbell’s soup 14:20. Tomato soup makes a nice French dressing. Anne holds up a free recipe Campbell’s soup booklet 15:07. Various Campbell’s soups are shown 15:30. Anne puts a can of Campbell’s consommé in the refrigerator for four hours and then serves as is 15:40. We are transported to the Campbell’s industrial soup kitchen 16:12. Meats and chickens are double checked by hand 16:33. Suction tubes sort fine rice grain by grain 16:46. Vegetables are peeled and sorted by hand 17:05. Tomatoes on a conveyor belt 17:23. Experimental farms at Riverton, New Jersey 17:40. Soil is tested for fertility 17:55. Different varieties of tomatoes are crossed with others 18:10. Tomatoes are picked by hand in the fields 18:30. Bushels of tomatoes are loaded onto a truck and taken to the factory 19:00. The tomatoes are washed not less than 5 times 19:30. The men stir the soups in large pots 19:50. Campbell’s tomato soup cans on a conveyor belt ready for shipping 20:09. Boxes of soup are sealed and ready to go 20:20. Americans enjoy their Campbell’s soup 20:37. Campbell’s soup takes center stage at a party table 21:02. The Campbell’s soup kid bids us goodbye 21:18. The end.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com